Social Media Marketing Manager

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Pay Range:

$87,600.00 - $144,000.00

Position Summary:  

The Social Media Manager is responsible for shaping and executing Bio-Techne's social media strategy across customer-facing brands. This position serves as a key cross-functional partner, collaborating closely with Product Marketing and Content Marketing, Corporate Communications, Creative, Marketing Operations, Analytics, SEO and SEM teams to help guide social-first storytelling approaches and promote social media best practices. 

 

Through strong stakeholder management and partnership, this position combines social strategy, content activation and AI Search optimization principles to help Bio-Techne adapt to evolving customer discovery behaviors. The role serves as a key driver of social media thought leadership and digital authority-building initiatives that enhance Bio-Techne's visibility and credibility across both traditional and AI-powered discovery ecosystems. 

 

The role leads a small team to scale social media impact across brands and business units while fostering collaboration, operational excellence and continuous innovation. 

 

Key Responsibilities:  

Social Media Strategy and Governance 

• Collaborate with Product Marketing, Content Marketing, Corporate Communications, Brand and business stakeholders to shape and execute enterprise social media strategies that align with business objectives and audience needs 

• Serve as the subject matter expert for social media strategy, platform best practices and social content optimization, helping guide stakeholders in adopting effective social media approaches 

• Own channel roadmaps and lead strategic channel initiatives, partnering with stakeholders to prioritize and execute high-impact opportunities 

• Oversee social media activation and following best practices across LinkedIn, YouTube, X, Reddit and emerging channels 

• Partner with stakeholders to coordinate social content planning, governance and calendar management across brands and platforms 

• Build social media frameworks that support engagement, awareness and thought leadership objectives 

• Govern social channel standards, publishing processes and platform optimization 

• Monitor and share insights on competitor activity, social trends and industry best practices 

 

Content Amplification, Thought Leadership & Brand Authority 

• Partner with SEO, Content Marketing, Product Marketing, Corporate Communications and Brand teams to shape and amplify social content strategies 

• Influence content development through audience insights, platform expertise, performance data and emerging social media trends 

• Develop content distribution plans that increase visibility, engagement and content reach across priority audiences 

• Support the enterprise employee advocacy strategy and own program governance, enablement and performance measurement 

• Expand social media employee advocacy and thought leadership initiatives across brands and business units 

• Support creating programs that strengthen brand credibility, expertise and authority across digital ecosystems 

• Partner with SMEs, Product Marketing and Corporate Communications to expand Bio-Techne's thought leadership presence across social, community and emerging discovery platforms 

 

AI Visibility 

• Partner closely with SEO and Content teams to improve visibility within AI-powered search experiences 

• Incorporate GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) best practices into social media content strategies 

• Create playbooks and best practices that connect social signals, content authority and AI discoverability 

• Support testing and measurement of AI visibility initiatives 

 

Community & Audience Engagement 

• Help build programs that strengthen customer engagement and community participation 

• Support developing audience engagement strategies on key platforms and user-generated content platforms 

• Partner with stakeholders to identify opportunities for meaningful customer interactions 

• Monitor community health and engagement trends and share insights and recommendations with stakeholders 

 

Team Leadership & Vendor Management 

• Lead, coach and develop a small team of social media professionals 

• Establish priorities, allocate resources and remove obstacles to enable successful execution of social media initiatives 

• Manage relationships with social media platform partners 

• Partner with vendors to identify new opportunities, optimize performance and incorporate industry best practices 

 

Measurement & Insights 

• Define KPIs and reporting frameworks for social performance and AI visibility efforts 

• Deliver actionable insights and recommendations to stakeholders 

• Tie back performance to actions and determine next steps to drive results 

• Measure contribution to brand authority, engagement, audience growth and discoverability 

• Support development of dashboards and performance reporting 

 

 

 

QUALIFICATIONS:

  

• Bachelor's degree in Marketing, Communications, Digital Marketing or related field 

• 5+ years of social media, content marketing, digital marketing or SEO experience 

• Experience building social media strategy, programs and processes 

• Experience developing content distribution and audience engagement strategies 

• Understanding of SEO, AI Search, GEO or AEO concepts 

• Experience using social listening platforms 

• Experience in B2B, Life Sciences or highly technical industries preferred 

• Experience with AI-powered search platforms and discovery experiences preferred 

• Experience working cross-functionally within matrixed organizations preferred 

 

Knowledge, Skills, and Abilities: 

 

• Impeccable communication skills, including presenting recommendations to senior leadership 

• Continuous learner who stays up to date with the Digital Marketing and AI industry 

• Interpersonal effectiveness and rapport-building 

• Strong cross-functional influence skills  

• Data analysis and interpretation, including proficiency in analytics tools (e.g Google Analytics, Adobe Analytics) and data visualization tools (e.g DOMO, Power BI, Tableau) 

• Self-directed with ability to identify and lead process and channel improvement efforts 

• Knowledge of social media employee advocacy, thought leadership and brand authority-building strategies within digital and social ecosystems 

• Exceptional attention to detail and a commitment to flawless execution 

• Strong time management, organizational, planning and prioritization skills 

 

 

Tools and Platforms (Examples)  

Social Media: LinkedIn, YouTube, X, Facebook, Sprinklr, Sprout Social 

Social Listening: Sprout Social, Brandwatch, Talkwalker, Meltwater 

Analytics: Adobe Analytics, Google Analytics, GTM, Power BI, DOMO 

SEO & AI Visibility: Semrush, STAT, Botify  

Workflow: Workfront, JIRA, Monday.com

Why Join Bio-Techne:

• We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.

• We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.

• We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.

• We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging. 

• We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.

• We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Bio-Techne is an E-Verify Employer in the United States.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.

This position requires work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States (e.g., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant work status). If you require a reasonable accommodation to complete an application, participate in an interview, or take part in any other stage of the recruitment process, please contact hr@bio-techne.com for assistance.