Performance Marketing Associate

SolarSquare Performance Marketing Associate 2 . 3 years Gurugram Full-Time About SolarSquare:At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission. Know us a bit better through these links: Techcrunch SolarSquare articleElevation - Podcast with SolarSquare FoundersStartup by IIT Grads Helps Indian Homes Run on Zero Electricity, Earns Rs 200 Crore in RevenuesThe Climate Conversations ft Solar SquareElevation Capital - SolarSquareWho We’re Looking ForThe Sr. Associate (Performance Marketing) will be responsible for all top-of-the-funnel initiativesaimed at lead generation through digital mediums. The ideal candidate should be highly skilledin managing and optimizing campaigns on Google Ads and Meta platforms (Facebook andInstagram). As the Performance Marketing Lead for our residential and housing societybusiness, this position is responsible for increasing inbound lead acquisitions through effectiveand efficient digital campaigns and driving brand awareness. Strong bias to action with deepperformance marketing experience in B2C space will be critical to success in this role. We arelooking for you to develop, implement, track and optimize our digital marketing campaignsacross google and meta channels.You’ll be taking the lead, so we’d love if you have the following skills/traits:• 3+ years of digital marketing experience preferably in B2C product orfinancial/investment services industry• Strong analytical skills with the ability to analyze raw data, draw conclusions and developactionable recommendations, data-driven insights to optimize results• Proven digital and performance marketing skills - experience with paid channels such asGoogle, Facebook, A/B testing, Analytics, Marketing Automation etc.• Strong verbal and written communication skills• Google Ads and Facebook certifications are a plus• Entrepreneurial mindset and high ownership with bias towards execution combiningplanning with action to achieve set goals• Humble, open to feedback and collaborativeWhat You’ll DoIn typical startup fashion, you’ll be wearing many different hats and learning a lot along the way.Here are some things that we’d want you to help lead and execute:1. Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)• Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT)and Meta marketing• Develop, implement, and manage paid search and paid social campaigns togenerate high-quality leads• Set up, manage, and optimize Meta ads (Facebook and Instagram) includingcampaign objectives, audience targeting, and ad creatives• Conduct keyword research, ad copy creation, and A/B testing for Google Ads(Search, Display, Video, Shopping)• Expertise in Meta (Facebook and Instagram) advertising, including:• Facebook Ads Manager• Instagram Ads• Audience Insights and Custom Audiences• Retargeting and Lookalike Audiences• Dynamic Ads• Video Ads• Strong understanding of all Google Ads formats, including:• Search Ads• Display Ads• Video Ads (YouTube)• Shopping Ads• App Campaigns• Experience with conversion tracking, pixel setup, and event tracking2. Reviewing end-to-end PPC strategy and execution on Google and Meta• Strategizing, creating, and managing campaigns across various digital channels• Optimizing campaigns based on data-driven insights and quantitative analysis to ensurehigh ROI• Establishing relevant KPIs and targets, and use dashboards for performance tracking...