We’re looking for a Brand Director with signage and wayfinding expertise to join our Austin Lifestyle Studio—where we shape experiences across Texas and beyond. Our work spans college football stadiums, MLS venues, hospitality destinations, landmark lifestyle districts, high-rises, and iconic workplace brands. At the heart of our studio is an experience-driven mindset—where brand strategy, storytelling, and spatial design converge to create places people love.
Your Role
Gensler's Brand Design team is all about making people feel happy, surprised, smart, confident, important, beautiful. We’re fun, talented, passionate, and really good at helping our clients enhance their brand and business performance. As a design firm, Gensler is committed to being client-first, diverse, exploratory and sustainably minded. As the Brand Director, you will work with clients across industries and the world to express their story in multiple media from spaces and places to digital, print, signage and wayfinding.
What You Will Do
Collaborate with brand team members across the region to develop projects that achieve distinctiveness and recognition for clients and the firm
Build and maintain excellent client relationships, aware of relevant client information
Lead and manage the design and detailing of signage and wayfinding systems at all scales
Manage the detailing of environmental graphics projects at all scales
Manage project financial performance
Assist in the development of proposals and collaborate in the strategic development of new business
Manage project staffing/hours
Mentor designers in the signage process
Your Qualifications
Bachelor's degree and 10+ years of experience in signage and wayfinding within an architecture or design firm
Experience in environmental graphic design is a plus
Experience with concept design through implementation of code signage, wayfinding signage
Project Management experience; coordinating and keeping projects on schedule, time and on budget.
Ability to effectively prioritize with strong time management skills in a fast-paced environment
Understanding of room numbering, user journeys with relation to navigation, building code requirements and design standards
Intermediate to advanced skills in Sketch Up, Revit, AutoCAD, MS Office Suite and the Adobe Creative Suite
Superior verbal and written communication skills
Highly organized with a strong attention to detail
High level of professionalism and strong sense of urgency
Ability to work with minimal guidance; proactive, motivated, self-starter
Flexibility and ability to handle and manage change effectively and efficiently
Established success working on multiple tasks/projects as the same time
Ability to interact professionally with all levels of the firm, clients, and subcontractors
Must be able to work overtime on an as-needed basis
TO BE CONSIDERED, PLEASE SUBMIT A CURRENT PORTFOLIO AND/OR WORK SAMPLES IN PDF FORMAT
This position is in-person. Successful candidates will be located in the Austin, Texas area. If you’re open to relocating to the area, please apply! Non-local candidates are welcome. U.S. News & World Report’s 2025-2026 study ranks Austin in the top 10 Best Big Cities to Live in the U.S.!
Life at Gensler
At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to “Well-being Awareness Week,” our offices reflect our people’s diverse interests.
We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.
As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.