Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Support CRM and omni-channel marketing campaigns through audience creation, customer segmentation, targeting, and personalization activities. Assist in translating campaign requirements into audience selection criteria and segmentation logic. Support campaign data preparation, audience validation, suppression list creation, and data quality checks. Collaborate with campaign, marketing, analytics, development, and QA teams to support successful campaign execution. Ensure customer data, segmentation requirements, and personalization rules are implemented accurately. Contribute to maintaining data quality, campaign accuracy, and targeting effectiveness. Adhere to data governance, privacy regulations, and campaign execution standards.
What are we looking for? Education & Experience: Bachelor s Degree. 1–3 years of experience in CRM Operations, Audience Management, Data Segmentation, Campaign Operations, Marketing Technology, or related fields. Exposure to CRM and marketing automation platforms supporting customer targeting and campaign execution. Basic understanding of customer data management, audience segmentation, and personalization concepts. Experience supporting marketing campaigns in a fast-paced operational environment. Ability to manage multiple tasks while maintaining accuracy and attention to detail. Strong collaboration skills and ability to work effectively with Marketing, Campaign Operations, Development, QA, Analytics, and Project Management teams. Demonstrated commitment to quality, compliance, continuous learning, and process adherence. Willing to work primarily across Australia/APAC shift timings and flexible to work across different shifts if required. Must Have Skills: Data Building & Segmentation. HTML, JavaScript , CSS, AMP Scripting. Exposure to any one of the platforms : Salesforce Marketing Cloud (SFMC), Braze, Adobe Experience Manager (AEM). Basic understanding of CRM Operations and Marketing Automation processes. Understanding of audience creation, customer segmentation, suppression management, and personalization concepts. Exposure to customer data, campaign databases, and audience management activities. Ability to perform audience validation and data quality checks. Good analytical and problem-solving skills. Strong attention to detail and data accuracy. Ability to understand business requirements and support audience selection activities. Good written and verbal communication skills. Good to Have Skills: CRM Tool Certifications. MAP / Lighthouse, MAPP, HighTouch. Understanding of Customer Data Platforms (CDPs). Awareness of customer journey orchestration and lifecycle marketing concepts. Basic knowledge of campaign analytics and performance reporting. Familiarity with marketing technology ecosystems and data integration concepts. Experience using ticketing and workflow management tools such as JIRA or Workfront.
Roles and Responsibilities: •Key Responsibilities Support creation and maintenance of customer audiences across email, SMS, push, and other marketing channels. Assist in building audience segments based on business rules, customer behavior, demographic attributes, and campaign requirements. Validate audience counts, suppression lists, exclusions, and targeting criteria before campaign deployment. Support implementation of segmentation and personalization requirements. Perform data quality checks to identify missing data, duplicates, inconsistencies, and audience-related issues. Assist campaign execution teams by providing audience selections and campaign-related data support. Support troubleshooting and resolution of audience, targeting, and segmentation issues. Participate in UAT, pre-deployment checks, and post-deployment validation activities. Maintain documentation of audience criteria, segmentation logic, data mappings, and campaign requirements. Work closely with campaign teams, developers, QA analysts, and project managers to support campaign readiness. Support reporting and analysis activities related to audience performance and campaign targeting. Continuously build knowledge of CRM platforms, marketing automation technologies, and segmentation best practices. Work Orchestration & Operational Excellence: Maintain accurate updates in ticketing and workflow management systems. Record audience requests, segmentation activities, status updates, and completion details accurately. Adhere to all Standard Operating Procedures (SOPs), Desktop Procedures (DTPs), governance guidelines, and quality checklists. Ensure assigned activities are completed within agreed timelines and service levels. Maintain proper documentation and audit trails for audience creation and segmentation activities. Support operational reporting by providing accurate audience and campaign-related information. Follow data governance, privacy, and compliance requirements. Participate in continuous improvement initiatives focused on data quality, segmentation accuracy, and operational efficiencyAny Graduation
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Support CRM and omni-channel marketing campaigns through audience creation, customer segmentation, targeting, and personalization activities. Assist in translating campaign requirements into audience selection criteria and segmentation logic. Support campaign data preparation, audience validation, suppression list creation, and data quality checks. Collaborate with campaign, marketing, analytics, development, and QA teams to support successful campaign execution. Ensure customer data, segmentation requirements, and personalization rules are implemented accurately. Contribute to maintaining data quality, campaign accuracy, and targeting effectiveness. Adhere to data governance, privacy regulations, and campaign execution standards.
What are we looking for? Education & Experience: Bachelor s Degree. 1–3 years of experience in CRM Operations, Audience Management, Data Segmentation, Campaign Operations, Marketing Technology, or related fields. Exposure to CRM and marketing automation platforms supporting customer targeting and campaign execution. Basic understanding of customer data management, audience segmentation, and personalization concepts. Experience supporting marketing campaigns in a fast-paced operational environment. Ability to manage multiple tasks while maintaining accuracy and attention to detail. Strong collaboration skills and ability to work effectively with Marketing, Campaign Operations, Development, QA, Analytics, and Project Management teams. Demonstrated commitment to quality, compliance, continuous learning, and process adherence. Willing to work primarily across Australia/APAC shift timings and flexible to work across different shifts if required. Must Have Skills: Data Building & Segmentation. HTML, JavaScript , CSS, AMP Scripting. Exposure to any one of the platforms : Salesforce Marketing Cloud (SFMC), Braze, Adobe Experience Manager (AEM). Basic understanding of CRM Operations and Marketing Automation processes. Understanding of audience creation, customer segmentation, suppression management, and personalization concepts. Exposure to customer data, campaign databases, and audience management activities. Ability to perform audience validation and data quality checks. Good analytical and problem-solving skills. Strong attention to detail and data accuracy. Ability to understand business requirements and support audience selection activities. Good written and verbal communication skills. Good to Have Skills: CRM Tool Certifications. MAP / Lighthouse, MAPP, HighTouch. Understanding of Customer Data Platforms (CDPs). Awareness of customer journey orchestration and lifecycle marketing concepts. Basic knowledge of campaign analytics and performance reporting. Familiarity with marketing technology ecosystems and data integration concepts. Experience using ticketing and workflow management tools such as JIRA or Workfront.
Roles and Responsibilities: •Key Responsibilities Support creation and maintenance of customer audiences across email, SMS, push, and other marketing channels. Assist in building audience segments based on business rules, customer behavior, demographic attributes, and campaign requirements. Validate audience counts, suppression lists, exclusions, and targeting criteria before campaign deployment. Support implementation of segmentation and personalization requirements. Perform data quality checks to identify missing data, duplicates, inconsistencies, and audience-related issues. Assist campaign execution teams by providing audience selections and campaign-related data support. Support troubleshooting and resolution of audience, targeting, and segmentation issues. Participate in UAT, pre-deployment checks, and post-deployment validation activities. Maintain documentation of audience criteria, segmentation logic, data mappings, and campaign requirements. Work closely with campaign teams, developers, QA analysts, and project managers to support campaign readiness. Support reporting and analysis activities related to audience performance and campaign targeting. Continuously build knowledge of CRM platforms, marketing automation technologies, and segmentation best practices. Work Orchestration & Operational Excellence: Maintain accurate updates in ticketing and workflow management systems. Record audience requests, segmentation activities, status updates, and completion details accurately. Adhere to all Standard Operating Procedures (SOPs), Desktop Procedures (DTPs), governance guidelines, and quality checklists. Ensure assigned activities are completed within agreed timelines and service levels. Maintain proper documentation and audit trails for audience creation and segmentation activities. Support operational reporting by providing accurate audience and campaign-related information. Follow data governance, privacy, and compliance requirements. Participate in continuous improvement initiatives focused on data quality, segmentation accuracy, and operational efficiencyAny Graduation
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
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