Brand Strategist

**Summary:** Global Business Marketing is looking for a Brand Strategist to join the Brand, Naming & Governance team. This strategist will specialize in architecture, naming, brand identity and brand governance and support the Meta company brand and the apps (Facebook, Instagram, Messenger, WhatsApp, etc.) for business audiences. The strategist will own projects and assume leadership roles to mentor team members, influence leadership thinking, and move partners to action. A successful candidate has experience in brand strategy and is collaborative, creative, and analytical and can help connect brands, people, and businesses in a more meaningful way. It is critical that this person is able to unify and lead teams around a strategic north star in a highly cross-functional environment.To be successful at Meta takes analytical rigor, solid and applied understanding of foundational brand strategies including naming, brand architecture, brand research, and product knowledge. This person will both ask and answer different and difficult questions, inspire and support product teams, marketing managers, evaluate the work of others, learn and adapt quickly. They will need to have passion for Meta's mission and an understanding of the brand's challenges and opportunities and a passion for naming and brand governance. **Required Skills:** Brand Strategist Responsibilities: 1. Develop global B2B brand strategy including naming, brand architecture, brand identity and brand governance 2. Develop nomenclature systems for our products and recommendations on how to streamline our naming 3. Develop POVs on how to brand our products, programs and events 4. Lead brand strategy workshops including brand positioning 5. Collaborate with Corporate Marketing and regional B2B Marketing, Creative teams/agencies, Sales and Product leaders globally to ensure our brand strategy is brought to life in compelling ways and is embraced by teams around the company 6. Conduct audits and analysis to inform business and brand decision making 7. Identify and scale best practices for brand marketing across Global Business Marketing 8. Work to define and maintain B2B brand standards, brand training, brand reviews, and governance 9. Create measurable plans and activities to ensure success and ongoing optimization of activities 10. Craft executive level decks to be presented to Consumer and Global Business Marketing VPs **Minimum Qualifications:** Minimum Qualifications: 11. 10+ years of brand strategy experience 12. Experience in naming and developing naming systems 13. Experience in brand architecture 14. Experience in building brand systems 15. Experience in brand governance and brand reviews 16. Experience in brand positioning and developing messaging for brands 17. Experience working with both B2B and consumer brands 18. Ability to work with senior management on all levels from the VPs to administrative support 19. Experience as a cross-functional influencer and partner 20. Experience translating insights, ideas, and data into customer value **Preferred Qualifications:** Preferred Qualifications: 21. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) 22. Experience partnering with creative teams to translate strategic frameworks into campaign concepts and consumer-facing communications 23. Experience developing brand strategy for technology platforms, augmented reality, virtual reality, or social media products 24. Experience working across global markets and adapting brand strategy for diverse cultural contexts 25. Background in management consulting, consumer insights, or brand planning within a matrixed global organization 26. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies 27. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) **Public Compensation:** $152,000/year to $213,000/year + bonus + equity + benefits **Industry:** Internet **Equal Opportunity:** Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.