This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr Product Marketing Manager based in Canada .
This role offers the opportunity to become the first dedicated product marketing leader within a rapidly growing technology company transforming a major traditional industry. You will work directly alongside product managers and engineers to shape product strategy, messaging, and market adoption from the earliest stages. The position combines strategic thinking, customer insight, and hands-on execution to bring innovative solutions to market successfully. You will define how customers understand, adopt, and benefit from a next-generation platform supported by AI capabilities. This is a high-impact role for a product marketer who thrives in an entrepreneurial environment and enjoys building processes, narratives, and go-to-market strategies from the ground up.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr Product Marketing Manager based in Canada .
This role offers the opportunity to become the first dedicated product marketing leader within a rapidly growing technology company transforming a major traditional industry. You will work directly alongside product managers and engineers to shape product strategy, messaging, and market adoption from the earliest stages. The position combines strategic thinking, customer insight, and hands-on execution to bring innovative solutions to market successfully. You will define how customers understand, adopt, and benefit from a next-generation platform supported by AI capabilities. This is a high-impact role for a product marketer who thrives in an entrepreneurial environment and enjoys building processes, narratives, and go-to-market strategies from the ground up.
Accountabilities:
- Partner with product management and engineering teams throughout the product lifecycle, bringing customer insights and market perspectives into feature development and roadmap discussions.
- Define positioning, messaging, and go-to-market strategies for new products and capabilities before launch.
- Lead end-to-end product launches, including audience definition, messaging, release communications, in-product announcements, documentation, and supporting collateral.
- Develop strategies to increase product adoption and engagement throughout the customer journey, including onboarding and lifecycle campaigns.
- Own competitive intelligence initiatives by monitoring market trends, competitors, and alternative solutions, transforming insights into actionable positioning and sales strategies.
- Create sales enablement materials including battle cards, one-pagers, demo narratives, objection handling guides, and training resources.
- Maintain consistent product messaging across customer touchpoints, including websites, campaigns, and customer-facing materials.
- Collaborate with leadership on pricing, packaging, and broader product strategy as the business scales.
- Partner with marketing teams on broader initiatives such as customer stories, campaigns, content development, and market education.
- Measure product marketing performance, analyze results, and continuously improve campaigns, launches, and adoption strategies.
- Experience in product marketing, ideally within construction technology, built-world software, SaaS, or another industry-focused technology environment.
- Ability to understand customer workflows, industry challenges, and buyer needs, and translate them into compelling product narratives.
- Experience working closely with product managers and engineers to influence product direction and launch strategies.
- Proven track record managing successful product or feature launches and driving customer adoption.
- Strong competitive analysis skills with the ability to turn market insights into actionable strategies.
- Excellent writing and communication skills, with the ability to simplify complex technical concepts for diverse audiences.
- Experience creating sales enablement materials and supporting go-to-market teams.
- Comfortable owning execution independently, from strategy through campaign setup, measurement, and optimization.
- Analytical mindset with experience defining goals, tracking performance, and iterating based on results.
- Ability to position AI-powered products effectively with a focus on real customer value rather than marketing hype.
- Experience marketing software solutions to general contractors, project owners, or specialty subcontractors.
- Familiarity with construction scheduling workflows, CPM scheduling, or tools such as Primavera P6 and Microsoft Project.
- Experience with demand generation, account-based marketing, or growth marketing initiatives.
- Competitive base salary range of $150,000 – $200,000, depending on experience and location.
- Meaningful equity participation.
- Full benefits package.
- Remote-first work environment across the United States and Canada.
- Opportunity to become the foundational product marketing leader in a high-growth technology company.
- Direct collaboration with product, engineering, leadership, and go-to-market teams.
- Ability to influence product strategy and shape how an emerging category is defined.
- Opportunity to work on innovative AI-powered technology solving real-world industry challenges.
- A culture that values diverse perspectives, ownership, and entrepreneurial thinking.
As Sr Product Marketing Manager, you will own the product marketing strategy and execution, ensuring products are clearly positioned, effectively launched, and successfully adopted by customers. You will act as a bridge between product, engineering, sales, solutions teams, and marketing to translate complex technology into compelling customer value.
Requirements:
The ideal candidate is a strategic and hands-on product marketing professional who understands how to position complex technology products, influence product decisions, and drive measurable business outcomes.
Nice-to-have qualifications: