This role is responsible for delivering marketing initiatives that drive Card Member engagement and loyalty. The successful candidate will work closely with Loyalty & Partnerships, Product, Brand and Compliance teams, as well as external partners and agencies, to execute impactful campaigns across multiple customer touchpoints.
This role is ideal for a marketing professional who thrives in a fast-paced, collaborative and results-oriented environment. The successful candidate will be highly organised, proactive and detail-oriented, with strong stakeholder management skills and a passion for delivering exceptional customer campaigns.
- Collaborate with internal stakeholders, creative agencies and external partners to develop and execute marketing campaigns that drive Card Member engagement and support key business objectives.
- Coordinate the end-to-end delivery of marketing initiatives across Membership Experience channels, including email, Amex.com, the Amex App and servicing channels.
- Ensure all marketing activity complies with regulatory and brand requirements through effective management of the Marketing Approval Governance process.
- Monitor campaign performance, analyse results and provide insights and recommendations to optimise future activity.
- Manage campaign budgets, purchase orders and invoice processing, ensuring accurate tracking and reporting of marketing spend.
- 1-2 years' experience in a marketing or campaign management role, preferably within financial services or loyalty.
- Demonstrated experience delivering marketing campaigns and coordinating multiple stakeholders to deliver business outcomes.
- Strong project management and organisational skills, with the ability to manage competing priorities and meet deadlines.
- Excellent written and verbal communication skills, with strong attention to detail.
- Tertiary qualifications in Marketing, Business, Communications or a related discipline preferred.