Director, Marketing Strategy - Hematology

Band

Level 6

 

Job Description Summary

Shape the future of hematology by leading the strategy and execution for a key brand within a dynamic and highly collaborative environment. In this role, you will influence critical business decisions, drive new indication launches, and partner with cross-functional teams to accelerate growth and deliver exceptional customer and patient impact. This is a unique opportunity to expand your leadership profile while working at the forefront of innovation, commercialization, and strategic brand management.

This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require 20% travel as defined by the business (domestic and/or international).

 

Job Description

Key Responsibilities:

• Work effectively with the Executive Director, Marketing Strategy to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insights.

• Establish brand strategy and create engaging brand-centered experiences.

• Work with Customer Experience Planning and Optimization, Media COE and Agency of Record to deliver orchestrated strategy and integrated campaigns

• Implement best in class digital marketing strategies that align to brand goals and maximize business results.

• Ensure digital plans are appropriately implemented and optimized.

• Foster a high performing team that proactively and effectively interface across key functions to achieve the product strategies and objectives

• Support and deliver an integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for patient, collaborating effectively across strategic partners including Novartis Patient Services, Corporate and Brand Communications.

• Drive creative excellence partnering closely with the Content Lab & Customer Experience Planning and Optimization team

Essential Requirements:

• Bachelor's degree in a related field is required

• Minimum of 8 years of experience in strategy and/or commercial marketing with multi-functional experience in Pharma or Healthcare preferred, including demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale

• Experience in driving high performing brands/corporate strategy in highly competitive categories within the US

• Minimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale

• Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team

• Transformational leader with strategic experiences to transform the business into next generation engagement and a track record of fostering high performing teams

• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders

• Ability to develop and deliver resources / programs / tactics on time, on scope, on budget, with strong financial acumen

Desirable Requirements:

• Recent experience with hematology strongly preferred

• Master of Science or MBA preferred

Novartis Compensation Summary:

The salary for this position is expected to range between $185,500 and $344,500 per year.

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

 

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

 

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e-mail to tas.nacomms@novartis.com call +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

https://www.novartis.com/careers/careers-research/notice-all-applicants-us-job-openings

 

Salary Range

$185,500.00 - $344,500.00

 

Skills Desired

Asset Management, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Influencing Skills, Inspirational Leadership, Operational Excellence, People Management, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management