Art Director

Art DirectorDa Nang City, VietnamDesign /Full-time /On-siteapply for this jobAbout LovepopLovepop is on a mission to create one billion magical moments.  We combine art x engineering to create the most magical paper art cards & gifts.  Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments with over $300m in lifetime sales ($30m+ annually).  Lovepop consistently ranks in the top Google results for cards online, enjoys 29% national brand awareness in the category, and has helped its customers create over 65 million magical moments (30 million+ units sold).  We live by our four values: engineering, hunger, magic, and connection.  The opportunity ahead of us is large, exciting, and meaningful.  We seek A+ talent to help us become the #1 online card destination in the US.About the role   The Art Director will lead the visual and conceptual direction of Lovepop's product design organization, ensuring every 3D pop-up card and paper-art gift delivers an extraordinary, emotionally resonant "magic in a card" experience. Reporting to the VP of Design, the Art Director is a senior manager-level role responsible for setting and upholding the creative bar across Lovepop's owned and licensed product portfolio. As Art Director, your mission is to (1) provide art direction across all product lines, (2) creative management of Lovepop's license portfolio, shepherding products through licensor approval workflows while protecting Lovepop's creative integrity, and (3) manage external creative resources — freelance illustrators, agencies, and specialty vendors — to extend the team's capacity, bring in diverse art styles, and deliver on time and on budget. You will partner closely with the VP of Design, Merchandising, and Operations to translate creative vision into production ready, scalable products.Accountabilities Art Direction & Creative ExcellenceSet and uphold the visual bar across Lovepop's product portfolio. Provide Art Direction: Establish and articulate clear creative vision for each product line and collection. Provide constructive, decisive feedback to designers and illustrators to elevate work, reduce revision cycles, and ensure every product reflects Lovepop's "art x engineering" identity. Define Visual Language & Design Systems: Develop and maintain product-line design systems that ensure consistency across occasions, recipients, sentiments, and licensed properties — while preserving the distinctiveness of each line. Champion the Magic Standard: Act as the dedicated guardian of "magic in a card" across every product. Ensure illustration, color, typography, paper engineering, and sentiment work together to create emotional resonance. Translate Customer Insight into Design: Partner with Merchandising and analytics to interpret sales, sentiment, and assortment data. Use insights to inform creative direction for upcoming collections, occasions, and sentiment expansions. License Portfolio ManagementCreatively steward Lovepop's licensed-IP portfolio as a strategic and creative asset. Lead Licensor Approval Workflows: Own creative direction for every licensed product development through: concept submission, prototype review, production sample sign-off — across multiple concurrent licensors with different style guides and submission cadences. External Resource ManagementBuild, maintain, and deploy a roster of external creative talent to extend Lovepop's capacity and creative range. Source & Onboard Talent: Continuously discover illustrators, designers, and specialty studios whose styles complement Lovepop's product range. Maintain a tiered roster (go-to partners, specialists, emerging talent) and onboard new vendors to Lovepop's brand standards, file specs, and workflow. Brief & Direct External Creative: Write tight, decisive creative briefs that set vision, references, technical specs, deliverables, timelines, and revision boundaries. Team Leadership & DevelopmentLead and develop a highly creative...