Product Marketing Manager

This website uses cookies to ensure you get the best experience. FYUL and our selected partners use cookies and similar technologies (together “cookies”) that are necessary to present this website, and to ensure you get the best experience of it. If you consent to it, we will also use cookies for analytics purposes. See our Cookie Policy to read more about the cookies we set. You can withdraw and manage your consent at any time, by clicking “Manage cookies” at the bottom of each website page. Accept all cookies Decline all non-necessary cookies Cookie preferences Skip to main content Career menu Employee Log in as employee Candidate Log in to Connect Homepage fyul.com Platform: Growth · Multiple locations · Hybrid Product Marketing Manager We’re not one brand or one type of team. We’re a fast-growing global company made up of many disciplines – all working toward a shared goal: to power great brands, experiences, and people. Apply About the role:Our team is at the heart of our success. You’ll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way. Our business keeps growing, so we’re looking for a skilled Product Marketing Manager to join our team.Product Marketing sits at the intersection of Product, Growth, Partnerships, and Sales. In this role, you will translate product capabilities into clear customer value, define how and why our products win in the market, and drive adoption through strong positioning, messaging, and go-to-market execution. You will ensure that every initiative is clearly understood internally, resonates externally, and delivers measurable impact for both users and the business.The Product Marketing Manager is responsible for developing go-to-market strategies and driving growth initiatives across cross-functional teams. The role involves identifying opportunities across the funnel, leveraging deep user insights, and acting as the voice of the customer to ensure product development and marketing efforts are aligned with market needs and customer expectations.Your daily tasks will include:Work closely with the Product team on go-to-market and growth strategies for new and existing features and product areasDevelop and execute marketing plans and campaigns across Sales, Customer Success, and Acquisition channelsOwn and report on Product Marketing performance, ensuring clear accountability for results and business impactIdentify and act on user and funnel insights (quantitative and qualitative), including data analysis, surveys, and research in collaboration with the Research teamShape product positioning, messaging, and in-product communication to drive adoption and engagementAlign cross-functional teams on priorities, ensuring consistency in strategy and execution across Product, Growth, Sales, and PartnershipsMonitor industry trends and competitive landscape to identify opportunities and risksProactively identify growth opportunities and improvements to the overall platform experienceYour qualifications:3+ years of experience in Product Marketing, Marketing Strategy, or a related role within a software companyExperience working in cross-functional teams and influencing stakeholders at all levels of an organizationYou must be hands-on, ready to connect the dots, engage stakeholders, and ensure alignment between strategy and tactics.Strong communication skills, both written and verbal, with the ability to simplify complex ideas for different audiencesGood understanding of marketing performance indicators and funnel metrics (activation, engagement, retention, conversion)Experience collaborating with Product teams on feature development and go-to-market launchesExperience in e-commerce or marketplace environments is a plusStrong project...