This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Paid Media based in the United States.
The Director of Paid Media will lead the development and execution of a comprehensive omnichannel paid media strategy designed to accelerate customer acquisition and business growth.
This role will own performance marketing initiatives across multiple channels, manage significant budgets, and drive data-informed investment decisions.
The position combines strategic leadership with hands-on optimization, requiring strong expertise in paid media, analytics, creative testing, and customer growth strategies.
You will collaborate closely with cross-functional teams to improve acquisition funnels, strengthen measurement capabilities, and maximize marketing efficiency.
As a key leader within the Growth function, you will build high-performing teams, develop external partnerships, and establish scalable processes.
This is an opportunity to make a direct impact in a fast-growing, innovative environment focused on measurable growth and continuous experimentation.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Paid Media based in the United States.
The Director of Paid Media will lead the development and execution of a comprehensive omnichannel paid media strategy designed to accelerate customer acquisition and business growth.
This role will own performance marketing initiatives across multiple channels, manage significant budgets, and drive data-informed investment decisions.
The position combines strategic leadership with hands-on optimization, requiring strong expertise in paid media, analytics, creative testing, and customer growth strategies.
You will collaborate closely with cross-functional teams to improve acquisition funnels, strengthen measurement capabilities, and maximize marketing efficiency.
As a key leader within the Growth function, you will build high-performing teams, develop external partnerships, and establish scalable processes.
This is an opportunity to make a direct impact in a fast-growing, innovative environment focused on measurable growth and continuous experimentation.
Accountabilities:
- Own and execute the full-funnel, omnichannel paid media strategy across prospecting, retargeting, and retention initiatives.
- Manage performance marketing KPIs, including customer acquisition cost (CAC), lifetime value (LTV), contribution margins, and revenue performance across digital commerce channels.
- Partner on budget planning, forecasting, pacing decisions, and resource allocation to maximize return on marketing investment.
- Identify and test new customer acquisition opportunities through emerging audiences, platforms, offers, and funnel strategies.
- Build and maintain strong relationships with advertising platforms, technology partners, and external vendors to leverage new opportunities, support, and innovation.
- Develop structured experimentation programs across creative assets, audiences, landing pages, and measurement approaches to continuously improve performance.
- Collaborate with creative and content teams to translate audience insights into effective platform-specific advertising strategies.
- Lead and grow the Paid Media team by hiring, mentoring, managing performance, and establishing operational standards and processes.
- Partner with Growth, Marketing, and Brand teams to improve attribution, tracking infrastructure, data quality, and measurement frameworks.
- Support additional strategic initiatives as needed, with occasional travel required on an as-needed basis.
- Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.
- 5+ years of professional experience in eCommerce, with consumer packaged goods (CPG) experience strongly preferred.
- Demonstrated success developing and managing omnichannel paid media strategies.
- Previous people management and team leadership experience.
- Strong understanding of performance marketing metrics, budgeting, forecasting, and P&L-driven decision-making.
- Experience managing significant advertising budgets and optimizing spend based on business outcomes.
- Excellent proficiency with AI tools and the ability to integrate AI into workflows, automation, and decision-making processes.
- Strong analytical skills with intermediate to advanced Excel proficiency.
- Ability to adapt quickly, solve complex problems, and innovate in a high-growth environment.
- Strong communication, collaboration, and stakeholder management skills.
- Competitive salary range of $145,000–$165,000 USD annually, based on experience.
- Fully remote work environment.
- Flexible paid time off.
- Paid sick leave and paid holidays.
- Paid volunteer time off.
- Medical, dental, and vision insurance.
- Flexible Spending Account (FSA).
- Company-matched 401(k) contribution up to 4%.
- Eligibility for discretionary bonus opportunities.
- Employee and immediate-family product discounts after eligibility periods.
- Opportunity to contribute to a mission-driven, fast-growing organization with a collaborative culture.
The Director of Paid Media will oversee the complete paid media ecosystem, ensuring effective strategy, execution, optimization, and team development across acquisition channels.
Requirements:
The ideal candidate is a strategic and analytical paid media leader with proven experience scaling acquisition programs in fast-paced digital environments.