About the Role
Houzz is seeking a passionate and analytical Director of SEO and AEO (aka GEO, AI SEO) to lead its SEO team and pursue world-class SEO on Houzz’s global portfolio of sites. You will take ownership of Houzz’s SEO and AEO strategy across a number of critical verticals. This includes Houzz’s B2B SaaS product Houzz Pro, owning the SEO product optimization as well as the content marketing strategy. On the consumer-facing side, this role owns the SEO and AEO strategy for the following verticals: the Professional Directory, Photo inspiration, Forums & Discussions, and Editorial Magazine. In the new search landscape, you will also drive organic acquisition strategy for customers using ChatGPT, Gemini, and Claude to find Houzz’s portfolio of offerings. You’ll be responsible for being an SEO and AI search evangelist internally and drive SEO strategy and execution, as well as measure the impact of your work.
You will have responsibility for results, the support and mentorship of the leadership team, and the resources to make things happen.
About the Role
Houzz is seeking a passionate and analytical Director of SEO and AEO (aka GEO, AI SEO) to lead its SEO team and pursue world-class SEO on Houzz’s global portfolio of sites. You will take ownership of Houzz’s SEO and AEO strategy across a number of critical verticals. This includes Houzz’s B2B SaaS product Houzz Pro, owning the SEO product optimization as well as the content marketing strategy. On the consumer-facing side, this role owns the SEO and AEO strategy for the following verticals: the Professional Directory, Photo inspiration, Forums & Discussions, and Editorial Magazine. In the new search landscape, you will also drive organic acquisition strategy for customers using ChatGPT, Gemini, and Claude to find Houzz’s portfolio of offerings. You’ll be responsible for being an SEO and AI search evangelist internally and drive SEO strategy and execution, as well as measure the impact of your work.
You will have responsibility for results, the support and mentorship of the leadership team, and the resources to make things happen.
What You’ll Do
- Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)
- Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM
- Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team
- Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects
- Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes
- Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking
- Conduct keyword research and competitor research
- Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership
- Write copy or edit existing copy to improve SEO/AEO performance
- Continually expand your knowledge of SEO/AEO and mentor the team
At a Minimum, We’d Like You to Have
- At least 10 years of in house SEO experience, with 5+ years of team leadership experience
- At least 5 years of SEO Product Management experience working with engineers in an agile setting
- At least 5 years of SEO experience on a large multi million URL site
- At least 5 years of experience with B2B SaaS or Content Marketing SEO
- Experience creating SEO performance forecasts
- Deep experience with SEO best practices: you should know how to optimize a page and understand how to make a page rank well, including on and off page signals
- Experience working with C-Level leadership
- Ability to write/edit user-focused SEO copy & articles
- Strong analytical ability
- Proficiency in Excel/Google Sheets
Ideally, You’ll Also Have
- Experience with running an AEO/GEO program
- Experience with link building and off site SEO
- Backdoor access to Google algorithms that let you manually set rankings to whatever you want
Compensation, Benefits and Perks
This role has an annual starting salary range of $175,000 - $200,000. In addition to salary, you’re eligible for competitive benefits that support you and your family as part of your total rewards package at Houzz. Also, depending on the role, you could be eligible for an equity award. Actual compensation is influenced by a wide array of factors, including, but not limited to, skills, experience, and specific work location.
Benefits and perks include:
- Flexible Paid Time Off (PTO)
- Home internet stipend
- Medical, dental, and vision benefits
- Maternity/paternity leave program
- Employee Assistance Program (EAP)
- Professional Development Reimbursement Program
- 401(k) retirement savings plans (Pre-Tax and Roth)
- Flexible Spending Accounts (FSA) - Medical & Dependent Care
- Health Savings Account (HSA) with company contribution
- Healthy at Houzz program
Houzz is an Equal Employment Opportunity employer. When applying for a role at Houzz, we guarantee your application will be considered regardless of your sex; race; color; gender; national origin; height or weight; ancestry; physical or mental disability; medical condition; genetic information; marital status; registered domestic partner status; age; sexual orientation; military and veteran status; or any other basis protected by federal, state or local law or ordinance or regulation. We embrace and celebrate the value that diversity brings to an organization. Diverse backgrounds and different points of view help Houzz provide the best experience for our community. Houzz is committed to fostering an inclusive environment through projects and initiatives, such as employee resource groups, that support Houzzers’ efforts to be themselves and share their lives at work. If you would like assistance or an accommodation due to a disability, please email us at accommodations@houzz.com. This information will be treated as confidential and used only for determining an appropriate accommodation for the interview process. Houzz is an Equal Opportunity Employer. M/F/Disability/Veterans __________________ Be Who You Are and Do What You Love at Houzz About Houzz When founders Adi and Alon remodeled their home, they were frustrated by the lack of resources and inspiration to help them articulate a vision and select the right pro to make it a reality. So they built Houzz. Houzz is now the leading platform for home remodeling and design, providing an all-in-one software solution for industry professionals and tools for homeowners to update their homes from start to finish. Using Houzz, people can find ideas and inspiration, hire professionals, and shop for products. Houzz Pro (houzz.com/pro) provides home industry professionals with a business management and marketing SaaS solution that helps them to win projects, collaborate with clients and teams, and run their business efficiently and profitably. Our Mission and Core Values We're proud to say there's no one quite like us. Houzz is a community-centric, innovative tech company that continues to disrupt the home renovation and design industry. Our mission-driven culture is rooted in our core values, and we’re all here for one purpose: make the home remodeling and design process more fun and productive for everyone. Our Mission To create the best experience for home renovation and design. Our Core Values We’re a Community We put our community of Houzzers, industry professionals and homeowners first. We approach our work with care, humility and respect. We deliver value to our community through our products and services. We Build the Future We are visionaries who challenge the status quo. We are creative, innovative and curious. We embrace change and different ideas to drive our industry forward. We Make Things Happen We are solution-seekers and self-starters. We listen, move fast and empower our teams to deliver extraordinary results and products. We play to win. By applying for a job with us, you acknowledge and agree to the terms of our Job Applicant Privacy Notice. *Roles listing ‘Remote - US’ as a location are not currently available in the following states: Alaska, Hawaii, Louisiana and Montana. #LI-Remote