Senior Manager, Lifecycle Marketing & CRM Strategy

Role responsibilities

The Senior Manager will lead the lifecycle marketing strategy across email and SMS, focusing on retention and customer lifetime value. They will also serve as the subject matter expert for CRM platforms and collaborate with cross-functional teams to develop scalable solutions.

Requirements

Candidates should have 8+ years of experience in lifecycle marketing or CRM roles, with strong analytical skills and hands-on experience with Klaviyo and Attentive. The ability to balance strategy with execution in a fast-paced environment is essential.

Key skills

Lifecycle Marketing, CRM Strategy, Email Marketing, SMS Marketing, Retention Strategies, Customer Lifetime Value, Klaviyo, Attentive, Segmentation, A/B Testing, Data Analysis, Cross-Functional Collaboration, Automation, Customer Insights, Engagement Strategies, Campaign Performance

Keywords

Lifecycle Marketing, CRM, Email, SMS, Retention, Customer Lifetime Value, Klaviyo, Attentive, Segmentation, A/B Testing, Data Analysis, Engagement, Automation, Cross-Functional Teams, Campaign Performance, Pet Brands, Marketing Strategy