Description -
Job Summary
• This role is responsible for leading the creation of various marketing materials and overseeing the qualification and management of customer references. The role also involves planning, executing, and measuring awareness-building and promotional programs across different areas, as well as executing communication plans targeting diverse audiences. Additionally, the role includes leading tracking and measurement efforts, budget and expense management, and coordination with cross-functional teams.
Responsibilities
• Leads creation of direct mail, catalog, telemarketing, brochures, spec sheets, white papers, sales tools, newsletters and/or email marketing projects.
• Plans, executes, and measures image-building, awareness building and/or promotional and demand generation programs and contact strategies across an industry, sales channel, or business.
• Leads the qualification and management of customer references across a business, industry, or geography, and provides timely, quality customer references to internal clients.
• Oversees update and maintenance of customer reference database with information on referenceable customers.
• Leads execution of communication plans that strategically target global, national, regional, sub-regional, or local audiences.
• Drives tracking, measurement and reporting of business group or country measurements of success like calls, clicks, leads, revenue, etc.
• Leads budget and expense management, manages project budgets as assigned and handles assigned agencies or contractors as needed.
• Coordinates with cross-functional teams to ensure the successful execution of communication programs.
• Solves difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently.
• Leads moderate to high complexity projects, delivering professionally written reports, and supports the realization of operational and strategic plans.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in direct marketing, communications, or a related field or an advanced degree with 3-5 years of work experience.
Preferred Certifications
NA
Knowledge & Skills
• Change Management
• Communication Strategies
• Content Creation
• Content Development
• Content Strategy
• Corporate Communications
• Customer Relationship Management
• Internal Communications
• Journalism
• Key Performance Indicators (KPIs)
• Marketing
• Marketing Communications
• Media Relations
• Newsletters
• Press Releases
• Project Management
• Public Relations
• Social Media
• Strategic Communication
• Thought Leadership
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.
Complexity
• Responds to moderately complex issues within established guidelines.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is $83,000 to $127,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (United States of America)Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"