Product Marketing - Senior Manager

Product Marketing - Senior ManagerUnited Kingdom / Spain / DubaiGrowth – User Experience /Remote /Remoteapply for this jobHelp Us Build The Future of Travel At Airalo, we're making it easier for people to stay connected wherever they travel. As the world's first eSIM store, we help millions of travelers access affordable mobile data in 200+ countries and regions around the world. Today, we're a team of 400+ people across 60+ countries, building a product used by travelers every day. We've grown quickly, but we've worked hard to keep what matters: trust, ownership, and the freedom for people to do great work without unnecessary layers or bureaucracy. We're fully remote by design, genuinely global, and united by a shared mission to make travel simpler for everyone. Your Next Destination Location: Remote, anywhere in Spain, the UK, or the UAE. Contract: Spain: Full-time, permanent contrato indefinido via Deel (our employer of record in Spain) UK: Full-time, permanent (local contract) UAE: Full-time, permanent via Deel (our employer of record in the UAE) Benefits: Learn more about our benefits here in this link - https://airalo-public.notion.site/Benefits-25396a97ffca81fb9bc1f0be479f1be3?pvs=74  Languages: English is our main working language day to day, so you'll need to be comfortable communicating in it both in meetings and async. Curious what it's actually like to work at Airalo? We've put together a guide for each of the hubs we hire from most, covering our benefits, remote culture, employment setup, and what our team values most: Life at Airalo · España: https://airalo-public.notion.site/life-at-airalo-espana Life at Airalo · United Kingdom: https://airalo-public.notion.site/life-at-airalo-united-kingdom Life at Airalo · United Arab Emirates: https://airalo-public.notion.site/life-at-airalo-united-arab-emirates   As the Senior Manager of Product Marketing, you will own how Airalo positions, launches, and grows its product portfolio globally. You'll be the connective tissue between Product, Growth, CRM, Partnerships, and Customer Support — ensuring every team has the messaging, information, and enablement they need to sell and support our products effectively. This is position reports into the Chief Growth Officer. You will shape the PMM function, set the strategic direction for how we bring our connectivity to market, and directly drive adoption, engagement, and monetization across the Airalo lifecycle. What you'll do: Product Positioning & Messaging Own Airalo's product narrative: define clear, differentiated positioning for each product and customer segment (B2C travelers, B2B partners, enterprise). Develop and maintain a messaging framework that scales across channels, markets, and languages. Ensure consistency between product value and how it's communicated externally. Go-To-Market Strategy & Customer Insights Lead GTM planning for new products, features, and market expansions — from strategy through execution. Partner with Growth, CRM, and Partnerships to design integrated launch plans with clear goals, channels, and success metrics. Where relevant, develop partner-specific GTM motions in coordination with the Partnerships team. Build and maintain a deep understanding of Airalo's customers, segments, and buying behaviors. Commission and synthesize market research, competitive analysis, and customer feedback to inform product and marketing strategy. Serve as the internal voice of the customer across Product, Marketing, and Leadership. Product Adoption & Lifecycle Marketing Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle. Work with CRM, Growth and Product to design lifecycle campaigns grounded in product value and behavioral data. Identify and close gaps between product capability and customer awareness/usage. Product Launch, Planning Support & Enablement Partner with Product Management on roadmap planning to ensure marketing is integrated...