Manager, Media Planning & Strategy

Role responsibilities

The Manager, Media Planning and Strategy is responsible for the day-to-day execution of the paid media plan for an assigned brand. This includes managing media buying, optimizing campaigns, and producing performance reports.

Requirements

Candidates should have a bachelor's degree in Marketing, Business, Analytics, or a related field, along with 5+ years of experience in paid media planning and buying. Strong analytical skills and experience with paid social and search are essential.

Key skills

Media Planning, Media Buying, Paid Social, Paid Search, Programmatic, Analytics, Campaign Optimization, Reporting, Budget Management, Cross-Functional Collaboration, Communication, Judgment, ROAS Measurement, Attribution, Brand Activation, Subscription Products

Keywords

Media Planning, Media Buying, Paid Social, Paid Search, Programmatic, Analytics, Campaign Optimization, Reporting, Budget Management, Cross-Functional Collaboration, Communication, Judgment, ROAS Measurement, Attribution, Brand Activation, Subscription Products, Marketing