Demand Generation Manager

Demand Generation ManagerRemoteMarketing - GTFull timeNew York, New York, United StatesShare this job DescriptionA bit about usGroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.Learn more at groundtruth.com.At Groundtruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team here.A bit about youGroundTruth, now part of ZeroToOne.AI, is building the predictive intelligence layer for the next era of advertising, moving the industry from reacting to past behavior to anticipating what consumers will do next. As Demand Generation Manager, you'll own the paid channels and nurture programs that create market interest and translate that into pipeline.This is a high-ownership role. You'll work directly with the VP of Marketing to translate GTM strategy into demand gen execution, building campaigns that generate qualified leads for our enterprise sales team and new users for GroundTruth Ads Manager, our self-serve ad platform, Addy.co, an ad marketplace for SMBs, and pipeline for new products as we expand the ZeroToOne.AI platform.This is a builder role at a company in the middle of a real transformation. If you've been the person who figures it out (sets up the attribution, writes the brief, challenges the agency, and still has a point of view on what to cut) we want to talk to you.You will ownB2B Paid digital strategy and execution across search, social, and display.User acquisition and lead gen programs targeting enterprise brand marketers, media agencies, and SMB and local advertisers.Nurture strategy: working with content and product marketing to design email and lifecycle touchpoints that move prospects through the funnel.Agency and vendor management: day-to-day oversight of our performance agency, platform relationships, and budget pacing.Demand gen reporting: pipeline contribution, CAC, ROAS, and channel efficiency, with a point of view on what's working and what to cut.Performance analysis: proactively monitor and report on performance and insights; review and challenge channel-specific plans to ensure efficiency and alignment to business goalsPartner with Sales to understand and ensure lead quality, optimize towards higher-value customers.Creative messaging development, A/B testingYou haveThis is our ideal wish list, but most people don’t check every box on every job  description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.At least 4-6 years in demand gen, performance marketing, or growth marketing, ideally at a startup, B2B SaaS or ad tech company.Proven track record running paid campaigns that generate pipeline.Comfort operating across both enterprise B2B and self-serve/SMB motions.Data fluency and attribution and strong analytical instincts. Gets into the data themselves, and owns it when attribution breaks. Someone who can take a GTM brief and turn it into a channel plan without much hand-holding.AI-forward with judgment: fluent in AI-assisted execution but knows when not to trust it.Creative criteriaNice to havesExperience in ad tech, location intelligence, or marketing technology.Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other programmatic DSPs like The Trade Desk.Familiarity with HubSpot or similar marketing automation...