This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Customer Retention Specialist based in Ireland.
Join a retention marketing team focused on building meaningful customer relationships and improving long-term engagement through data-driven strategies. In this role, you will analyze user behavior, design personalized retention initiatives, and optimize customer journeys across multiple lifecycle stages. You will combine analytics, campaign management, and experimentation to deliver measurable improvements in customer value and loyalty. Working closely with cross-functional teams, you will help shape communication strategies, test new ideas, and turn insights into impactful retention programs. This position offers the opportunity to work in a fast-paced digital environment where creativity, ownership, and continuous optimization are highly valued.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Customer Retention Specialist based in Ireland.
Join a retention marketing team focused on building meaningful customer relationships and improving long-term engagement through data-driven strategies. In this role, you will analyze user behavior, design personalized retention initiatives, and optimize customer journeys across multiple lifecycle stages. You will combine analytics, campaign management, and experimentation to deliver measurable improvements in customer value and loyalty. Working closely with cross-functional teams, you will help shape communication strategies, test new ideas, and turn insights into impactful retention programs. This position offers the opportunity to work in a fast-paced digital environment where creativity, ownership, and continuous optimization are highly valued.
Accountabilities
- Analyze customer behavior, audience segments, and lifecycle patterns to identify opportunities for improving engagement and retention.
- Design, configure, launch, and monitor automated and scheduled retention campaigns aligned with business objectives and performance targets.
- Develop personalized customer offers and experiences based on lifecycle stages, including onboarding, engagement, retention, and reactivation.
- Create and execute A/B tests for marketing and product hypotheses, analyze results, and implement successful approaches.
- Prepare detailed requirements for design, content, and development teams to support retention campaign execution.
- Manage retention activity calendars and communication plans to ensure consistent and effective customer engagement.
- Monitor retention funnels, campaign performance, and key metrics while identifying opportunities for optimization.
- Deliver cross-functional retention projects in collaboration with Product, Marketing, Analytics, Design, and Technology teams.
- Track performance against KPIs, prepare reports, and use research and analytics insights to refine customer journey strategies.
- Maintain strong collaboration with internal stakeholders to continuously improve retention initiatives.
- 1+ year of experience in a similar customer retention, CRM, lifecycle marketing, or growth marketing role.
- Proven experience developing and executing customer retention and reactivation campaigns.
- Hands-on experience with A/B testing, hypothesis validation, and performance optimization.
- Strong understanding of retention and marketing metrics, including Retention Rate, Conversion Rate, ARPU, RFM, OR, CTOR, and Delivery Rate.
- Experience analyzing campaign results, preparing reports, and turning data insights into actionable improvements.
- Experience working with analytics and visualization tools such as Power BI, Tableau, Google Analytics, or similar platforms.
- Practical experience with Campaign Management Systems such as Smartico, FastTrack, Customer.io, or equivalent solutions.
- Experience managing projects and collaborating with multiple teams.
- Familiarity with task management tools such as Jira or similar platforms.
- Strong HTML/CSS knowledge and ability to work with communication templates.
- Experience in retention marketing within iGaming or high-volume digital products is considered a plus.
- Strong analytical mindset, proactive communication skills, and the ability to take ownership of projects from idea to execution.
- Fully remote work environment with flexibility to work from locations across Europe.
- Opportunity to contribute to international digital products and large-scale customer engagement strategies.
- Official employment support and assistance with administrative processes where applicable.
- 20 paid vacation days, public holidays, and sick leave to support work-life balance.
- Health insurance coverage through leading healthcare providers.
- Psychological support coverage through dedicated wellbeing programs.
- Monthly benefit allowance that can be used for hobbies, sports, personal interests, and wellbeing activities.
- Team events, workshops, and corporate activities that encourage collaboration and connection.
- Individual learning budget, corporate English lessons, workshops, and access to online learning resources.
- Career development opportunities through performance reviews, mentoring programs, and professional growth initiatives.
- Flexible culture with minimal bureaucracy, encouraging autonomy, innovation, and proactive decision-making.