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Hybrid
CRO & Website Lead
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Our mission🌐 We're making cash management easy and rewardingSpiko is a Paris-based fintech, founded in 2023 by Paul-Adrien Hyppolite and Antoine Michon.We empower businesses of all sizes to access the best cash management products that are usually reserved for large corporations and institutional investors. Our products are available through a web app, via API, or through a growing network of distribution partners. Unlike banks, which tend to offer rigid products, our solutions are straightforward, transparent, and incredibly flexible.Hundreds of companies trust us to collectively manage hundreds of millions of euros through our platform.The role: Conversion & Website LeadAs our first Conversion & Website Lead, you will own spiko.io end to end, from roadmap to delivery.Your mission is to make the website Spiko's best-performing acquisition channel, by improving the performance of our pages and accelerating the pace of our experiments.Key ResponsibilitiesDevelop a deep understanding of our customers and their journeys, by analyzing user behavior through web analytics tools (GA4), heatmapping tools (Clarity, Hotjar, Contentsquare), and insights from sales calls.Own the website roadmap, by prioritizing new pages, redesigns and structural improvements based on business goals, and managing delivery with design and engineering.Build high-impact landing pages in close collaboration with the design team to create compelling variations, and work with local teams to adapt messaging to each market.Own and continuously enrich the experimentation roadmap, by crafting clear hypotheses based on behavioral insights, competitive analysis of leading fintech players, and internal data; prioritize tests using a structured framework and manage technical delivery.Take ownership of tracking and measurement, by managing the tagging plan and ensuring accurate conversion tracking across the funnel.Monitor website performance, from traffic and conversion to page speed, and turn results into actionable learnings.Who we're looking forRequirements (must-haves):Successful experience owning a website end to end (Website, Web Growth or CRO role) in a...
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