Manager, Employee Editorial Strategy

Job Description

General Motors is seeking a strong editorial strategist to help shape more creative, audience-centered storytelling for employees across the intranet and related internal channels.

The Manager, Employee Editorial Strategy will lead editorial strategy for employee content with a focus on stronger concepts, clearer themes, and more compelling story treatments that earn employee attention. The person in this role will help raise the bar for how stories are framed, packaged, and developed for internal audiences, while creating a closer connection to Content Studio and adjacent editorial partners.

What you’ll do

• Own editorial strategy for employee-facing storytelling across the intranet and related internal channels
• Develop creative concepts, themes, and story approaches that help important messages break through with busy employee audiences
• Identify opportunities to package content in more engaging, useful, and visually strong ways
• Establish a more consistent, modern editorial approach across employee communications
• Partner with Content Studio and editorial teams to influence stronger asset development and more intentional story planning
• Guide stakeholders toward clearer framing, sharper audience focus, and more effective content treatments
• Use feedback, performance insights, and evolving audience needs to continuously improve the employee content experience
• Set editorial vision and repeatable approaches that strengthen story performance over time
• Lead and develop the employee editorial strategy team, including setting objectives and priorities, story development and content quality based on business needs
• Manage performance, support workforce planning and ensure the team has the capabilities needed to meet current and future business needs

What you’ll need

• Bachelor’s degree required
• 10+ years experience in editorial strategy, content development, journalism, brand publishing, or owned media
• Exceptional writing and editing skills with strong editorial judgment
• Experience coaching and developing team members through ongoing feedback, career support and a strong editorial bench
• Proven ability to shape concepts and improve storytelling for digital audiences
• Experience developing content themes, framing narratives, and elevating story packages
• Strong collaboration skills and ability to work effectively across a matrixed organization
• Experience partnering with creative teams or content development partners to support stronger storytelling
• Strong understanding of what helps content attract attention and resonate with busy audiences on internal channels like intranet, Slack, and other front-line apps
• Comfort using AI-enabled tools to improve research, planning, drafting, editing, or workflow efficiency while maintaining strong human judgment

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

• The salary range for this role is ($149,500 - $199,800). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

What you’ll bring

The strongest candidates will combine strategic thinking, creative instinct, strong people leadership and high editorial standards. They will know how to turn important priorities into stronger concepts and clearer story themes, and how to help teams develop content that feels relevant, engaging, and built for employees from the start.

They will also bring a continuous-improvement mindset, helping GM strengthen the quality, consistency, and creative ambition of employee storytelling across channels. This leader will be comfortable operating with a high degree of independence, influencing across teams and functions, and owning measurable outcomes tied to the effectiveness of employee content.

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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.

This job may be eligible for relocation benefits.



About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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