Senior Content & Brand Strategist (m/f/d)

Senior Content & Brand Strategist (m/f/d) LocationBerlin, Berlin (Hybrid)Employment TypeFull timeLocation TypeHybridDepartmentMarketingABOUT USPliant is a global fintech specializing in B2B payment solutions. Our modular, API-first platform helps businesses streamline spending, improve cash flow, and integrate payments into their financial workflows. Designed for industries with complex payment needs, such as travel and fleet, Pliant enables greater efficiency, control, and profitability.We serve two primary customer segments:Companies looking to optimize operational processes through intuitive apps and APIs, gaining control, automation, and financial flexibility through extended credit lines.Businesses such as financial software platforms, ERP providers, and banks that want to launch or enhance their credit card offerings using Pliant’s embedded finance and white-label solutions.Founded in 2020 and headquartered in Berlin, Pliant supports over 4,000 businesses and more than 20 partners globally. As a licensed e-money institution (EMI), we issue credit cards in 11 currencies across more than 30 countries, helping companies streamline and simplify payments.Learn more at www.getpliant.comABOUT THE ROLEAs Senior Content & Brand Strategist (m/f/d) at Pliant, you own how we tell our story and how that story drives our pipeline. You combine strategic thinking with hands-on execution across content, brand, SEO, and website. You understand that in B2B fintech, great content isn't just visibility, it's revenue.This is role is hybrid and based in Berlin WHAT YOU'LL DOContent, Brand & MessagingDefine and execute Pliant's content strategy across the full funnel, from awareness to conversionCreate high-impact content for web, thought leadership, sales enablement, campaigns, product marketing, and PRShape Pliant's positioning, messaging, and narrative in close collaboration with Product, Sales, and LeadershipWebsite OwnershipOwn getpliant.com as a content asset: lead messaging, copy, and page structure across the full siteCollaborate with Design, Dev and Rev Ops on improvements that support conversion, informed by funnel data and user insightsEnsure website content stays consistent with Pliant's positioning and evolves with the productOrganic Growth & SEO/GEOBuild scalable SEO and AI search (GEO) workflows to grow visibility, engagement, and inbound pipelineDevelop content initiatives that strengthen brand authority and generate measurable pipeline impactOperations & PerformanceManage freelancers, agencies, and localization processes across multiple marketsTrack and optimize based on organic growth, engagement, SQLs, and conversion metricsWHAT YOU'LL BRING6+ years of experience, with at least 3 in B2B SaaS, fintech, or growth-focused content and brand marketingStrong expertise in content strategy, SEO/GEO, brand positioning, thought leadership, and demand generationProven track record of building scalable content programs with measurable business impactExcellent storytelling and editorial skills for complex B2B products and marketsExperience collaborating cross-functionally with Product, Sales, Growth, and Leadership teamsHands-on experience building AI-supported content workflowsNative-level English writing skills; German is a strong plusWHAT WE OFFERA high-impact role with real ownership — you'll shape how Pliant shows up in the marketA collaborative, ambitious team that values craft, clarity, and getting things doneYour choice of preferred OS, Windows or MacFlat hierarchy and direct access to leadershipFlexibility and the option to work remotelyMonthly mobility benefitWellhub membershipCompany card with a monthly allowance for lunches, coffee, and team moments  At Pliant, we believe diversity and inclusion are essential to building not only an innovative product but also an exceptional experience for both our customers and our team. This commitment begins with our hiring process—we welcome individuals of all racial and ethnic...