Sapphire Brand Strategy Director

We are seeking a visionary leader who is relentlessly curious, passionate about innovation, and has a proven track record of building iconic brands. If you have shaped the trajectory of world-class lifestyle brands and are ready to set new standards for Sapphire, we want to hear from you.

As an Executive Director on the Brand team, you will serve as the visionary architect of Sapphire’s brand strategy, driving breakthrough growth and cultural relevance. We seek a proven leader who has shaped iconic lifestyle brands - ideally with experience at best-in-class organizations. You will inspire and lead a high-performing team, collaborating across Marketing, Product, Media, PR, Social, and Experiential to deliver innovative, cohesive campaigns and customer journeys that set new industry standards for engagement and acquisition. This is a unique opportunity to elevate Sapphire’s presence as a premium lifestyle brand and redefine what’s possible in financial services.

Job responsibilities:

• Set a bold vision for Sapphire’s brand by using consumer insights and cultural trends to position Sapphire as a leader in the premium lifestyle space.
• Champion innovation and challenge the status quo to keep the brand ahead of market shifts, consumer expectations, and cultural moments.
• Elevate Sapphire’s presence across every touchpoint, from campaigns to product design, ensuring an aspirational, differentiated brand experience.
• Own integrated, full-funnel campaign strategy, including creative briefs, go-to-market execution, optimization, measurement, and performance recommendations.
• Drive best-in-class creative development by partnering with agencies and talent to deliver emotionally resonant, culturally relevant storytelling.
• Lead major brand investments, launches, and initiatives by aligning insights, marketing, product, analytics, and executive stakeholders.
• Oversee multi-million-dollar creative productions across film, social, and digital channels, ensuring on-time, on-budget, high-quality delivery. Identify opportunities to scale Sapphire’s brand presence and relevance across diverse markets and audiences.
• Use advanced analytics and measurement frameworks to inform strategy, optimize investments, translate data into insights, and demonstrate ROI.
• Manage brand budgets, investment allocation, and prioritization to achieve business objectives with disciplined spend and clear ROI measurement.
• Attract, manage, and develop exceptional talent while fostering a culture of curiosity, creativity, accountability, risk-taking, and breakthrough performance.
• Collaborate across Marketing, Product, Media, Social, PR, Experiential, Analytics, Finance, Legal, agencies, and senior leadership to align strategy, improve customer experiences, scale brand relevance, and influence key decisions.

Required qualifications, capabilities, and skills:

• 10+ years of progressive experience in marketing, brand management, agency, or customer engagement, with leadership responsibility at top-tier lifestyle brands.
• Proven track record leading iconic, award-winning campaigns that shaped brand perception and delivered measurable business impact.
• Experience building premium or luxury brands with a focus on cultural relevance, innovation, and emotional storytelling.
• Exceptional creative judgment, with a portfolio demonstrating leadership of best-in-class creative work and agency partnerships.
• Demonstrated ability to build, inspire, and lead high-performing teams in complex, matrixed organizations.
• Relentless curiosity, passion for innovation, and commitment to continuous learning and improvement.
• Outstanding communication, presentation, and executive stakeholder management skills.
• Ability to thrive in fast-paced, dynamic environments with high expectations and competing priorities.
• Meticulous attention to detail, strong organizational skills, and a relentless pursuit of excellence.
• Bachelor’s degree required

Preferred qualifications, capabilities, and skills:

• MBA or advanced degree preferred.
• Global experience preferred, with the ability to adapt brand strategy across diverse markets and audiences.