DIRECTOR, E-COMMERCE

Join Our Talent CommunityFacebookLinkedInEmailXCopy URLIf you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.DIRECTOR, E-COMMERCESalariedDirectorNEW YORK, NEW YORK, NY, USYesterdayRequisition ID: 2339ApplySalary Range: $120,000.00 To $150,000.00 AnnuallyFULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products. POSITION SUMMARY:The Director, E-Commerce – Business Performance leads the digital business strategy and commercial performance for a portfolio of brands, driving revenue growth, profitability, customer acquisition, retention, and overall e-commerce success. This role partners cross-functionally to optimize the online customer experience through data-driven decision-making, digital merchandising, personalization, and go-to-market execution while leading high-performing teams and delivering sustainable business growth.PRIMARY RESPONSIBILITIES:Business PerformanceLead the e-commerce business for a portfolio of brands with accountability for achieving revenue, conversion, profitability and customer growth objectives.Own the commercial performance of assigned brands across revenue, conversion, average order value, customer acquisition, retention and lifetime value.Monitor business performance daily, identifying opportunities, risks and corrective actions to deliver financial commitments.Develop annual business plans, seasonal strategies and quarterly growth initiatives in partnership with Merchandising, Planning and Finance.Lead weekly business reviews, using data and customer insights to drive decision making and prioritize investments.Balance short-term performance with long-term brand health and customer value.Brand Strategy & Go-to-Market LeadershipTranslate each brand's positioning and product strategy into compelling digital experiences that drive both relevance and commercial success.Develop digital go-to-market strategies supporting seasonal launches, promotional events and key business initiatives.Partner with Merchandising, Marketing, Creative and Planning to deliver coordinated product launches and promotional strategies.Ensure digital experiences consistently reflect each brand's identity while maximizing customer engagement and business performance.Identify emerging consumer, competitive and marketplace trends to inform future strategies.Customer Growth, Personalization & LoyaltyLead initiatives that strengthen customer relationships and improve long-term business performance.Develop strategies that accelerate customer acquisition, repeat purchasing and lifetime value.Partner with CRM, Loyalty, and Paid Media teams to optimize customer growth across the full customer lifecycle.Lead the implementation of advanced personalization capabilities across onsite experiences, merchandising, offers and customer journeys.Champion data-driven segmentation strategies that improve engagement, retention and customer satisfaction.Establish measurement frameworks to evaluate the impact of personalization and customer experience initiatives.Digital Experience & Commercial OptimizationContinuously improve the online shopping experience to increase conversion and customer satisfaction.Drive optimization of site navigation, merchandising, content presentation and promotional execution.Prioritize enhancements that simplify the customer journey and reduce friction.Partner with Technology and UX teams to define business requirements for new capabilities and platform enhancements.Ensure rigorous testing, measurement and continuous optimization across digital experiences.Analytics & Business InsightsUse data to guide strategic decisions and improve business outcomes.Translate customer behavior, performance metrics and market trends into actionable...