Product Marketing Coordinator, Inbound
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Coordinator, Inbound based in the United States.
This role sits at the intersection of product, marketing, and customer insight, helping shape how products are positioned and understood in the market. You will play a key role in gathering and translating buyer, competitive, and market intelligence into clear, actionable narratives that guide go-to-market decisions. Working closely with Product, Sales, and Marketing teams, you will help ensure messaging, personas, and competitive positioning remain accurate and impactful. The role is highly cross-functional, offering exposure to strategic discussions while still being hands-on in research and analysis. You will help evolve win/loss insights into meaningful recommendations that influence roadmap and positioning. This is an ideal opportunity for someone early in their product marketing career who is curious, analytical, and eager to turn insights into business impact.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Coordinator, Inbound based in the United States.
This role sits at the intersection of product, marketing, and customer insight, helping shape how products are positioned and understood in the market. You will play a key role in gathering and translating buyer, competitive, and market intelligence into clear, actionable narratives that guide go-to-market decisions. Working closely with Product, Sales, and Marketing teams, you will help ensure messaging, personas, and competitive positioning remain accurate and impactful. The role is highly cross-functional, offering exposure to strategic discussions while still being hands-on in research and analysis. You will help evolve win/loss insights into meaningful recommendations that influence roadmap and positioning. This is an ideal opportunity for someone early in their product marketing career who is curious, analytical, and eager to turn insights into business impact.
Accountabilities:
- Lead the collection and synthesis of market, buyer, and competitive intelligence to support product marketing strategy and execution.
- Run and continuously improve win/loss analysis programs, transforming findings into actionable insights and recommendations.
- Develop and maintain buyer personas, ideal customer profiles (ICPs), and customer journey mappings to guide messaging and targeting.
- Support Product teams by sharing customer insights that help shape roadmap decisions, packaging, and differentiation strategies.
- Conduct and support customer research initiatives, including interviews, surveys, and structured feedback analysis.
- Translate complex or unstructured information into clear, concise insights for Product, Marketing, Sales, and leadership teams.
- Ensure insights are embedded into go-to-market materials such as battlecards, positioning documents, and messaging frameworks.
- 1–3 years of experience in product marketing, market research, strategy, consulting, or a related analytical field.
- SaaS experience preferred; exposure to nonprofit or association-focused environments is a strong plus.
- Strong curiosity about customers, markets, and competitive dynamics, with a passion for uncovering actionable insights.
- Excellent written and verbal communication skills, with the ability to turn complex inputs into clear narratives.
- Demonstrated ability (or strong interest) in using AI tools to enhance research quality, speed, and competitive analysis.
- Comfortable managing multiple projects simultaneously in a fast-paced, cross-functional environment.
- Confidence contributing ideas in collaborative discussions, even early in career progression.
- Familiarity with or willingness to learn tools such as Salesforce, Asana, Gong, Pendo, Klue, Clozd, Claude, and Microsoft Copilot.
- Comprehensive medical, dental, and vision insurance coverage
- 401(k) retirement savings plan with company match
- Flexible paid time off and generous sick leave policies
- Remote-first work flexibility (US-based role)
- Employer-paid parental leave and short-term disability coverage
- Inclusive, mission-driven, and collaborative work culture
- Strong focus on work-life balance and employee well-being
- Opportunities for learning, development, and career growth in a dynamic environment
- Commitment to diversity, equity, and inclusion across all teams.