IQVIA™ is The Human Data Science Company™, focused on leveraging data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA delivers a broad range of solutions that harness advances in information, technology, analytics, and human ingenuity to drive healthcare forward.

We are currently seeking talented professionals interested in being part of a high-impact project with a key global business partner.

Digital Marketing Specialist

Role Overview

We are looking for a passionate Digital Marketing professional with a strong strategic mindset and proven experience in managing multichannel customer journeys targeted at Healthcare Professionals (HCPs).

In this role, you will be responsible for designing and executing data-driven strategies that enhance engagement, conversion, and retention across digital touchpoints—while collaborating closely with global, cross-functional teams.

Key Responsibilities

• Design, manage, and optimize digital journeys focused on the conversion and retention of non-visited physicians.
• Drive performance and continuous improvement across digital channels such as OCE-D (RTE, MTE, WhatsApp).
• Coordinate and execute virtual events using On24.
• Develop and implement social media campaigns to expand reach and engagement with HCPs.
• Propose, implement, and optimize campaigns leveraging third-party data (3rd Party Data).
• Analyze campaign performance and generate actionable insights to continuously improve multichannel strategies.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Health Sciences, or a related field.
• Proven experience in multichannel digital marketing, ideally within the pharmaceutical or healthcare industry.
• Advanced knowledge of platforms such as OCE-D, On24, Meta Ads, Google Ads, and marketing automation tools.
• Strong analytical skills with the ability to interpret data and optimize campaign performance.
• Advanced conversational English (mandatory) — this role requires daily interaction with global teams, including leading discussions, presenting insights, and collaborating across regions.

Why Join IQVIA?

At IQVIA, you will be part of a global organization that is transforming healthcare through innovation, data, and technology—while working alongside diverse, international teams that make a real impact.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.