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Job Details
Revolutionizing protection.
Define what’s next in cybersecurity.
ABM EMEA Lead
London, England, United Kingdom
Marketing
Ref ID: JR-019624
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Our MissionAt Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.Who We AreIn order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.Job SummaryJob SummaryAs the ABM EMEA Lead you will be the connective tissue between our global marketing strategy, product marketing engines, and regional enterprise sales teams. You will design, execute, and optimize data-driven, hyper-targeted marketing programs aimed at a defined list of high-value strategic and major accounts across the EMEA theatre.Your mission is to drive brand disruption, accelerate pipeline velocity, and foster deep C-level engagement. You will leverage intent data, AI-driven marketing tech, and highly customized content workflows to establish Palo Alto Networks as the cybersecurity platform partner of choice for EMEA’s largest enterprises.Your ImpactStrategic Account Alignment: Partner closely with Regional Sales Directors and Strategic/Major Account Managers to select target accounts, analyze account insights, and co-create bespoke 1:1 and 1:few ABM plans that align with specific regional pipeline goals.Campaign Orchestration & Execution: Architect and deploy multi-channel, personalized ABM campaigns (including digital, content syndication, tailored nurture tracks, executive roundtables, and high-touch bespoke events) that address the specific pain points of target personas (e.g., the C-Suite and the wider Decision-Making Buying Group).Cross-Functional Collaboration & Internal Amplification: Navigate a highly matrixed organization by acting as the bridge between EMEA Field Marketing teams, Global Campaign Hubs, Paid Media, and Partner Ecosystem teams to ensure campaign consistency and zero-defect execution. Drive a rigorous internal amplification and alignment rhythm, which includes leading continuous reporting with sales and marketing, publishing ABM newsletters, attending regional monthly and QBR meetings, and providing bi-weekly email updates...
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