Associate HCP Omnichannel Marketing Content Strategist
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.
The HCP Omnichannel Marketing Content Strategist will be accountable for designing customer-centric content strategies that support personalized omnichannel engagement for HCPs. This role partners closely with personal promotion team, clinical, medical affairs, field teams, analytics and creative partners to develop content that aligns with customer journeys and business priorities. Rather than creating standalone marketing materials, this role ensures the right content is delivered to the right HCP through right channel activation.
You will be supported as well as rewarded for your performance in a dynamic environment offering opportunities for development and growth. We recognize that people come from diverse backgrounds and skills and welcome all to apply.
What You’ll Work On
Develop and execute HCP digital content strategies that support omnichannel marketing initiatives across CRM, website, social media, and other digital channels.
Partner with cross functional teams to plan and develop compelling clinical content that translates scientific evidence into engaging, customer centric storytelling for HCPs
Develop and manage peer to peer engagement content, including KOL perspectives, case studies, clinical discussions, webinar, or other educational content.
Collaborate with internal stakeholders and external partners to build healthcare influencer and thought leader content strategies that amplify clinical education and HCP engagement
Lead the planning and partner with channel team to create digital assets, including videos, infographics, organic social or long form content, emails, web, and educational resources that align with omnichannel initiatives.
Evaluate content performance using engagement metrics and customer insights and recommend content enhancements to improve HCP engagement and campaign effectiveness.
Stay current on emerging digital marketing trends, content formats, AI-enabled capabilities and evolving HCP engagement best practices.
Required Qualifications
Bachelors Degree with at least 3-5 years related experience, with at least one year of experience in marketing communication, digital marketing or omnichannel marketing
Experience with customer journey building, content/messaging development, digital channel management, asset production
Experience with Marketing Communication and how to turn insights into storytelling and scale it through different channels
Marketing experience in medical products or services
Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions
Proven ability to collaborate with cross‑functional and stakeholders, translating complex analytics into clear, compelling stories that drive action.
Preferred Qualifications
MBA, MS Degree in Business
Understanding of omni channel orchestration, segmentation analysis, targeting, creative/messaging development
Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic and ambiguous environment
Advanced knowledge of Marketing Automation KPIs, creative A/B testing and on-going optimizations
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is $100,000.00 – $200,000.00. In specific locations, the pay range may vary from the range posted.