Job Description
Marketing Manager to lead growth, CRM, and product adoption initiatives. This role will be responsible for driving user acquisition, activation, conversion, retention, and lifecycle performance through data-driven strategies, strong cross-functional leadership, and disciplined execution.
The ideal candidate combines strategic thinking, analytical rigor, and hands-on execution. They should be comfortable managing agencies, partnering with Product, Finance, Digital Transformation, Sales, and commercial teams, and translating global strategies into effective local execution.
This role also owns CIB management and supports short-, mid-, and long-term sales forecasting, with clear visibility into the most effective and profitable growth channels.
How Success Will Be Measured
During the first year, success in this role will be measured by the ability to:
• Increase user acquisition through existing databases and growth mechanisms.
• Improve onboarding, activation, and conversion rates.
• Optimize customer journeys and marketing automations.
• Increase product adoption and recurring engagement.
• Build a repeatable and scalable growth engine.
• Improve forecast accuracy and channel performance visibility.
Required Qualifications:
- Bachelor’s Degree: Marketing, Administration, Engineering, Data Science or Related
-Required experience in similar position: more than 7 years
-English Level: Advanced.
-Deep CRM expertise
This position requires the ability to legally operate motor vehicle on a regular basis
In case you need any reasonable adjustment to continue with your process, let your recruiter know.
Remember to attach your CV when applying to this vacancy.
Just so you know…diversity and inclusion are our strengths. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors


GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel at least 50% or more on a frequent basis.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
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