This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Field and Partner Marketing based in Canada.
This executive-level marketing role is designed for a strategic leader who can build and scale global field and partner marketing programs in a high-growth technology environment.
You will own the strategy behind pipeline creation, regional demand generation, account-based marketing, and partner-led growth initiatives.
The role combines strategic vision with operational execution, requiring close collaboration with Sales, Product, Partnerships, and Marketing teams.
You will shape how enterprise customers discover, adopt, and expand their use of innovative technology solutions.
This position offers the opportunity to lead a global team, influence revenue outcomes, and create scalable go-to-market systems.
You will play a key role in connecting customer needs, partner ecosystems, and business growth strategies across multiple markets.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Field and Partner Marketing based in Canada.
This executive-level marketing role is designed for a strategic leader who can build and scale global field and partner marketing programs in a high-growth technology environment.
You will own the strategy behind pipeline creation, regional demand generation, account-based marketing, and partner-led growth initiatives.
The role combines strategic vision with operational execution, requiring close collaboration with Sales, Product, Partnerships, and Marketing teams.
You will shape how enterprise customers discover, adopt, and expand their use of innovative technology solutions.
This position offers the opportunity to lead a global team, influence revenue outcomes, and create scalable go-to-market systems.
You will play a key role in connecting customer needs, partner ecosystems, and business growth strategies across multiple markets.
Accountabilities:
- Own the global field and partner marketing strategy, including pipeline generation, account coverage, demand creation, and partner-driven growth initiatives.
- Lead integrated demand generation programs designed to accelerate prospects through the mid- and bottom-funnel stages of the sales journey.
- Develop account-based marketing strategies, including target account selection, segmentation, multi-channel campaigns, and personalized engagement plans.
- Build and scale partner marketing programs with strategic technology ecosystems, creating joint campaigns, value propositions, and co-marketing initiatives.
- Partner closely with Sales, Channel, Product, and Business Development teams to align territory strategies, customer priorities, and revenue goals.
- Oversee customer marketing and content strategies that support adoption, engagement, advocacy, and long-term customer value.
- Drive programs that convert product-led users into larger business opportunities through targeted sales and partner initiatives.
- Manage executive engagement initiatives, including customer advisory programs, industry events, and strategic marketing activations.
- Lead, mentor, and scale a globally distributed marketing organization across field marketing, partner marketing, campaigns, and demand generation functions.
- Establish performance measurement frameworks using pipeline metrics, revenue attribution, campaign performance, and ROI analysis to guide investment decisions.
- 10+ years of experience in B2B marketing with increasing leadership responsibility across field marketing, partner marketing, demand generation, or related functions.
- 5+ years of experience managing, scaling, and developing multidisciplinary marketing teams.
- Proven experience creating and executing joint marketing programs with technology platforms, SaaS partners, cloud ecosystems, or AI-focused organizations.
- Strong understanding of enterprise sales cycles, account-based marketing, buying committees, pipeline management, and revenue attribution.
- Demonstrated ability to partner effectively with Sales executives, channel leaders, and external strategic partners.
- Experience building scalable marketing operations, including campaign frameworks, segmentation strategies, customer programs, and performance reporting.
- Strong analytical mindset with the ability to use data, customer insights, and business metrics to drive decisions.
- Familiarity with modern marketing and sales technology platforms, including CRM systems, marketing automation tools, partner relationship platforms, and ABM solutions.
- Understanding of AI, cloud technologies, productivity platforms, or developer-focused ecosystems is highly valuable.
- Excellent communication, presentation, and leadership skills with the ability to influence senior stakeholders.
- Comfortable operating in a remote, distributed environment with strong ownership, adaptability, and collaboration skills.
- Competitive annual compensation package:
- Canada-based compensation aligned with market standards for senior marketing leadership roles.
- Equity participation opportunities.
- Eligibility for company bonus programs.
- Fully remote work environment with flexible and autonomous ways of working.
- Opportunity to lead global marketing initiatives with significant impact on business growth.
- Chance to work with innovative technology ecosystems and strategic industry partners.
- Access to professional growth opportunities in a collaborative, international environment.
- Supportive culture focused on ownership, creativity, continuous learning, and meaningful impact.
- Travel opportunities for team gatherings, offsites, and strategic events when needed.
- Benefits package designed to support employee wellbeing, flexibility, and long-term success.
As the Head of Field and Partner Marketing, you will lead the development and execution of global marketing strategies focused on driving business growth through sales-led and partner-led motions. You will be responsible for building scalable programs, strengthening customer engagement, and aligning marketing initiatives with revenue objectives.
Requirements:
The ideal candidate is an experienced B2B marketing leader with a strong background in field marketing, partner ecosystems, demand generation, and revenue-focused go-to-market strategies. You should combine strategic thinking, operational excellence, and the ability to influence teams across a global organization.