Senior Manager, Marketing Measurement & Optimization, Minecraft

Senior Manager, Marketing Measurement & Optimization, Minecraft | Microsoft Careers Skip to main content Microsoft Careers Careers Careers Search Search jobs Sign in Single PositionView All JobsSenior Manager, Marketing Measurement & Optimization, MinecraftUnited States, Washington, RedmondApply nowAdd to cartFind out how well you match with this jobUpload your resumeJob descriptionCompany and benefitsJob number200042080Date postedJul 14, 2026Work site3 days / week in-officeTravelLess than 25%ProfessionMarketingDisciplineMarket ResearchRole typeIndividual ContributorEmployment typeFull-TimeOverviewAt Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play.Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence.We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community.Mojang Studios is seeking a Senior Manager, Marketing Measurement & Optimization to power performance marketing across the Digital Marketing organization. Reporting to the Head of Digital Marketing, you will own the measurement, forecasting, and optimization engine for Paid Media, Affiliate Marketing, and Player Lifecycle Marketing (Email, Web), while also delivering always-on reporting for the Social and Influence teams. You will enable the digital marketing ecosystem by surfacing insights in an always-on capacity, building learning and feedback loops, and driving real-time optimization that ties every dollar of spend to player and business outcomes. Partnering across marketing, PADI (player analytics, data and insights), finance, business, and agency teams, you will define success metrics, build forecasts, and influence investment decisions at all levels. You will also advance the team’s capability through executive-ready dashboards, AI-powered workflows and automation, and a culture of data-driven decision-making for one of the world’s most recognizable entertainment franchises.In the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals – all united and working toward a single goal. Come help us reach it!ResponsibilitiesOwn end-to-end performance marketing measurement across Paid Media, Affiliate Marketing, and Player Lifecycle Marketing (Email, Web), ensuring consistent KPIs, data integrity, and always-on visibility across the digital marketing ecosystem.Lead marketing forecasting at the channel and portfolio level, building driver-based models that translate budget scenarios into projected player acquisition, retention, and revenue outcomes.Drive real-time optimization and feedback loops, delivering performance signals that inform bid strategy, creative rotation, audience targeting, and budget pacing across paid and owned channels.Design and operate an experimentation roadmap (A/B tests, geo holdouts, incrementality studies) and evolve attribution methodology to quantify the true contribution of each channel.Build and own executive, operational, and channel-level dashboards that give every stakeholder a trusted, single source of truth for performance.Develop AI-powered workflows and...