This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Customer Marketing Manager based in Canada.
This is a high-impact customer-facing marketing role focused on turning customer success into powerful market influence. You will own the end-to-end customer marketing motion, ensuring customer stories, outcomes, and advocacy programs directly support pipeline growth and expansion. The role spans campaigns, references, reviews, and executive-level customer engagement initiatives that strengthen credibility in competitive sales cycles. You will work closely with Customer Success, Sales, and Product Marketing to amplify customer voices and translate real-world outcomes into compelling narratives. A key part of your impact will be building structured, scalable programs that increase activation, retention, and expansion across the customer base. You will also lead initiatives such as review platforms, case studies, and customer advisory boards that elevate trust with enterprise buyers. This is a highly cross-functional role where customer storytelling becomes a strategic growth driver.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Customer Marketing Manager based in Canada.
This is a high-impact customer-facing marketing role focused on turning customer success into powerful market influence. You will own the end-to-end customer marketing motion, ensuring customer stories, outcomes, and advocacy programs directly support pipeline growth and expansion. The role spans campaigns, references, reviews, and executive-level customer engagement initiatives that strengthen credibility in competitive sales cycles. You will work closely with Customer Success, Sales, and Product Marketing to amplify customer voices and translate real-world outcomes into compelling narratives. A key part of your impact will be building structured, scalable programs that increase activation, retention, and expansion across the customer base. You will also lead initiatives such as review platforms, case studies, and customer advisory boards that elevate trust with enterprise buyers. This is a highly cross-functional role where customer storytelling becomes a strategic growth driver.
Accountabilities:
- Design and execute customer marketing campaigns that drive product activation, retention, and expansion across the existing customer base.
- Own and scale customer review programs on platforms such as Gartner Peer Insights and G2, ensuring strong visibility and credibility in the market.
- Build and manage a structured customer reference program, including identification of referenceable customers, coordination of case studies, and alignment with sales needs.
- Develop a centralized system for tracking customer stories, testimonials, and references to ensure easy access and consistent usage across teams.
- Plan and execute customer events, including executive-level Customer Advisory Boards (CABs), ensuring high-quality engagement and experience.
- Partner closely with Customer Success, Sales, and Product Marketing teams to align messaging and maximize customer advocacy impact.
- Translate customer interviews and raw insights into compelling narratives, case studies, and marketing assets.
- 3+ years of experience in customer marketing, customer success marketing, or a related B2B marketing role.
- Proven experience managing review generation programs on platforms such as Gartner Peer Insights and/or G2.
- Strong background in building and scaling customer reference programs and case study pipelines.
- Experience planning and executing customer-facing events, including executive-level engagements.
- Excellent project and program management skills with the ability to coordinate multiple initiatives simultaneously.
- Strong cross-functional collaboration skills, particularly with Sales, Customer Success, and Product Marketing teams.
- Strong writing and storytelling ability, with experience turning interviews into compelling customer narratives.
- Experience in B2B technology or cybersecurity environments is highly preferred.
- Familiarity with tools such as Salesforce, Asana, or similar workflow and tracking systems.
- Ability to build structured content libraries or customer reference systems to improve organizational efficiency.
- Competitive compensation package aligned with B2B marketing expertise and experience.
- Flexible remote work environment within Canada.
- Opportunity to shape and scale a high-impact customer advocacy function in a fast-growing cybersecurity organization.
- Exposure to enterprise cybersecurity and Zero Trust innovation at global scale.
- Collaborative, cross-functional environment working closely with senior sales and product leaders.
- Access to meaningful customer engagement programs, including executive-level advisory boards.
- Inclusive workplace culture committed to equity, diversity, and accessibility.
- Opportunity to directly influence revenue growth through customer storytelling and advocacy.