This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a SEO & GEO Content Specialist based in India.
This role sits at the intersection of content writing, SEO strategy, and next-generation search optimization, with a strong focus on building organic visibility across both traditional search engines and emerging AI-driven discovery platforms. You will be responsible for creating high-quality, intent-driven content that not only ranks but genuinely resonates with a college-age audience in the Greek life and collegiate apparel space. The role involves owning blog content, on-page optimization, backlink strategy, and GEO (Generative Engine Optimization) initiatives to improve visibility in AI search results. You will shape how the brand appears across Google, ChatGPT-style tools, and other answer engines by producing authoritative, useful, and engaging content. This is a highly autonomous role where writing quality, SEO expertise, and strategic thinking come together. You’ll work in a fast-moving environment where your work directly impacts organic growth, traffic, and revenue performance.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a SEO & GEO Content Specialist based in India.
This role sits at the intersection of content writing, SEO strategy, and next-generation search optimization, with a strong focus on building organic visibility across both traditional search engines and emerging AI-driven discovery platforms. You will be responsible for creating high-quality, intent-driven content that not only ranks but genuinely resonates with a college-age audience in the Greek life and collegiate apparel space. The role involves owning blog content, on-page optimization, backlink strategy, and GEO (Generative Engine Optimization) initiatives to improve visibility in AI search results. You will shape how the brand appears across Google, ChatGPT-style tools, and other answer engines by producing authoritative, useful, and engaging content. This is a highly autonomous role where writing quality, SEO expertise, and strategic thinking come together. You’ll work in a fast-moving environment where your work directly impacts organic growth, traffic, and revenue performance.
Accountabilities:
- Plan, write, and publish high-quality blog content targeting high-intent keywords across collegiate, Greek life, and custom apparel topics.
- Develop engaging, search-optimized content formats such as guides, listicles, comparisons, and how-to articles aligned with real user intent.
- Maintain and execute a structured content calendar aligned with seasonal campus events such as recruitment, homecoming, and graduation.
- Write and optimize on-page SEO elements including meta titles, descriptions, headers, and landing page copy across the website.
- Identify and implement internal linking strategies to improve site structure, crawlability, and SEO performance.
- Develop and execute backlink acquisition strategies targeting relevant publications, blogs, and collegiate communities.
- Build relationships with external partners, journalists, and bloggers to secure organic content placements and referrals.
- Optimize content for visibility in generative search engines (GEO), including AI answer platforms like ChatGPT, Perplexity, and Google AI Overviews.
- Monitor SEO and content performance metrics, running audits and refining strategy based on data insights and ranking trends.
- 2+ years of experience in SEO content writing, content marketing, or a related field with a strong focus on organic growth.
- Proven ability to conduct keyword research and translate search intent into high-performing published content.
- Hands-on experience with SEO tools such as Ahrefs, SEMrush, Google Search Console, or similar platforms.
- Strong understanding of on-page SEO principles including keyword mapping, internal linking, metadata optimization, and content structuring.
- Familiarity with GEO / AI search optimization concepts is a strong advantage.
- Ability to write across multiple formats including long-form blogs, landing pages, and short-form web content.
- Experience managing content calendars and working independently in fast-paced, performance-driven environments.
- Strong analytical mindset with the ability to interpret SEO data and adjust content strategy accordingly.
- Excellent writing skills with the ability to balance creativity, readability, and search performance.
- Competitive compensation aligned with experience and market standards.
- Fully remote work setup with flexibility to operate across global time zones.
- Opportunity to shape and scale organic growth strategy in a high-traffic, consumer-focused digital environment.
- Exposure to cutting-edge SEO and GEO practices, including AI-driven search optimization.
- High level of ownership and autonomy over content strategy and execution.
- Paid sabbatical benefit after eligible tenure to support long-term growth and rest.
- Inclusive and diverse workplace culture that values creativity, curiosity, and individuality.
- Opportunity to work in a fast-growing, performance-oriented environment with direct business impact.