Marketing Executive - Partnership, Brand & Experience
This position will work with Manager, Partnership, Brand and Experience to implement and execute programs and strategies that elevate company’s brand presence and member experience. He/she will devise and execute partnerships, marketing programs and events that support premium product growth strategy and strengthen product card value propositions.
Implement initiatives to strengthen American Express’ brand presence and uphold the global positioning of the brand in the Hong Kong market
Maintain relationships with internal stakeholders and external partners including business partners, event organizers, agencies, merchants or influencers in executing brand initiatives
Assist in identifying and developing partnerships across members’ passion pillars such as Dining, Entertainment, Travel and so forth
Activate members at onsite sponsored events through card usage and engagement programs
Monitor campaign performance, tracking and reporting
Expense planning and management
Research on potential partners and industry trends on brand partnerships
Ensure all related marketing programs and activities adhere to internal guidelines and external regulations
Fresh graduates are welcome. 2 years of experience in marketing, credit card or financial industry preferred
Passion for events and excellent customer experience
Experience in end-to-end marketing campaign execution and delivery
Proven collaboration skills and ability to build and leverage multiple relationships in a matrix environment
Self-starter – ability to take imitative in problem solving within stretched timelines
Strong analytical skills and P & L mindset
Understanding of marketing and operational excellence, compliance and approval processes
Excellent verbal and written communication and influencing skills in English and Cantonese
Education requirement: Bachelor Degree Required