At Infoblox, every breakthrough begins with a bold “what if.”
What if your ideas could ignite global innovation?
What if your curiosity could redefine the future?
We invite you to step into the next exciting chapter of your career journey. Bring your creativity, drive, your daring spirit, and feel what it’s like to thrive on a team big enough to make an impact, yet small enough to make a difference. Our cloud-first networking and security solutions already protect 70% of the Fortune 500, and we’re looking for creative thinkers ready to push that influence even further. Join us and discover how far your bold “what if” can take the world, your community, and your career.
How we empower our people is extraordinary: we’re recognized as a Glassdoor Best Place to Work 2025, Great Place to Work-Certified in five countries, and honored by Cigna as a Healthy Workforce honors for three consecutive years; and what we build is world class: named CybersecAsia’s Best in Critical Infrastructure 2024 — clear evidence that when first-class technology meets empowered talent, remarkable careers take shape. So, what if the next big idea, and the next great career story, comes from you? Become the force that turns every “what if” into “what’s next.”
In a world where you can be anything, Be Infoblox.
As the Growth Marketing Manager, you will sit within the Marketing organization and own the programs that accelerate acquisition, activation, and conversion across Infoblox’s growth motions. PLG is a key part of this story—but not the whole story. This role is built for a growth thinker who can design experiments, run lifecycle programs, optimize full-funnel performance, and connect product signals to commercial outcomes.
Your initial focus will center on Threat Defense and Universal Asset Insights (UAI)—the first Infoblox offers entering a PLG motion. You’ll build the marketing programs that make those self-serve journeys convert, activate, and expand. At the same time, you’ll bring a broader growth lens to how we acquire and retain across all our go-to-market surfaces.
You will partner closely with Product, Engineering, Marketing Operations, RevOps, and Product Marketing—bringing the marketing-side creativity, rigor, and execution that turns signals into pipeline.
Be a Contributor — What You’ll Do
Growth Strategy & Full-Funnel Ownership
- Own acquisition, activation, and conversion marketing across PLG and broader growth motions—thinking in full-funnel systems, not isolated campaigns
- Develop and execute multi-channel growth programs spanning paid media, SEO, lifecycle, CRO, and community—prioritizing channels by impact, not habit
- Translate data, user behavior, and market signals into testable growth hypotheses and clear program decisions
- Define the go-to-market approach for new audience segments or motion expansions as Infoblox’s PLG scope grows beyond its initial offers
PLG & Self-Serve Journeys
- Design and optimize self-serve journeys for Threat Defense and UAI—from first CTA through trial signup, onboarding, activation, and lifecycle follow-up
- Align paid media, website conversion, and lifecycle programs to product-led journeys so Marketing is optimizing toward activation and qualified pipeline, not just form fills
- Integrate AI-powered personalization into self-serve journeys (dynamic content, next-best-action recommendations, and adaptive onboarding flows) to increase engagement and activation rates
- Partner with RevOps, Sales, and Product on PQL strategy—including threshold definition, feedback loops, and marketing alignment to routing and follow-up
- Build lifecycle programs across email, retargeting, and in-context journeys to improve activation, time-to-value, and conversion for early PLG cohorts
Experimentation & Optimization
- Lead a structured experimentation and CRO practice across paid entry points, web conversion surfaces, signup flows, onboarding prompts, and lifecycle messaging
- Run tests with clear hypotheses, documented learnings, and recommendations that inform both current programs and future motion design
- Use behavioral data and funnel analysis to identify friction, surface activation triggers, and prioritize where experiments will move the needle most
Measurement & Reporting
- Own growth dashboards and recurring reporting across acquisition, activation, PQL creation, and pipeline contribution for the initial PLG scope
- Define and track metrics that connect marketing programs to business outcomes—not just activity metrics
- Produce clear, stakeholder-ready readouts that drive decisions at the leadership level
Be Prepared — What You Bring
- 5–8 years of growth marketing, lifecycle marketing, or demand generation experience in B2B SaaS; exposure to PLG or product-adjacent marketing motions is a strong plus, not a strict requirement
- Proven ability to design and run multi-channel programs that span paid acquisition, content, lifecycle, and web—with a track record of improving conversion and pipeline efficiency
- Strong experimentation instincts: you know how to build a test, read results honestly, and translate findings into program changes
- Comfortable with product analytics and marketing data environments—you can connect product signals to marketing actions without needing someone to pull the data for you
- Familiarity with AI tools and platforms (e.g., predictive analytics, generative AI for content, or marketing automation enhancements) and the ability to integrate them into growth workflows
- Experience with CRM and marketing automation platforms (HubSpot, Marketo, Salesforce) and familiarity with how these connect to sales routing and follow-up workflows
- Ability to define segmentation and persona-level messaging strategies that serve multiple buyer profiles within a single motion
- Strong analytical thinking and the ability to turn user behavior into growth strategy, program prioritization, and measurable improvements
- Clear communicator who can present data and strategy to cross-functional stakeholders and senior leaders without losing the nuance
- Background in cybersecurity, infrastructure software, or technical B2B SaaS is helpful but not required—intellectual curiosity and the ability to learn a complex product environment are what matter
Your Path to Impact
First 90 Days
- Audit the current marketing and product funnel for Threat Defense in AMS commercial and UAI—web entry points, signup flow, onboarding, lifecycle, and activation gaps
- Establish baseline reporting across activation, time-to-value, trial progression, PQL creation, and early conversion indicators
- Launch an initial set of quick-win experiments to reduce friction in trial signup, onboarding, and activation journeys
- Stand up a pilot experimentation and CRO cadence with clear hypotheses, owners, and measurement
Six Months
- Own PLG dashboards and recurring reporting for the marketing workstream across Threat Defense and UAI, tied to activation, PQL creation, and pipeline contribution
- Improve activation rates and reduce time-to-value through lifecycle, messaging, and conversion optimization
- Scale the initial PQL motion by aligning marketing programs to behavioral thresholds and sales follow-up for the defined cohort
- Produce clear recommendations on where to invest next based on experiment outcomes and channel-to-activation performance
- Begin identifying growth levers beyond PLG—paid, SEO, referral, community—that can extend the motion’s reach
One Year
- Establish a repeatable growth marketing operating model for Threat Defense and UAI that improves acquisition quality, activation, and conversion performance
- Demonstrate measurable contribution from the marketing workstream to activation, PQL quality, pipeline creation, and revenue efficiency
- Deliver a tested experimentation and CRO playbook extensible to future PLG surfaces and growth motions
- Be the person the organization turns to when they want to know how growth marketing can unlock a new motion, channel, or audience segment
Belong — Your Community
Our culture thrives on inclusion, rewarding the bold ideas, curiosity, and creativity that move us forward. In a community where every voice counts, continuous learning is the norm. So, whether you code, create, sell, or care for customers, you’ll grow and belong here.
Be Rewarded — Benefits That Help You Grow, Thrive, Belong
- Comprehensive health coverage, generous PTO, and flexible work options
- Learning opportunities, career-mobility programs, and leadership workshops
- Sixteen paid volunteer hours each year, global employee resource groups, and a “No Jerks” policy that keeps collaboration healthy
- Modern offices with EV charging, healthy snacks (and the occasional cupcake), plus hackathons, game nights, and culture celebrations
- Charitable Giving Program supported by Company Match
Ready to Be the Difference?
Infoblox is an Affirmative Action and Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis