Marketing Coordinator

All Jobs  >  Marketing Coordinator Apply Marketing Coordinator Farmers Branch, TX • Marketing Apply Job Type Full-time Description The Marketing Coordinator is a highly organized, proactive professional who supports the Marketing team across operations, project management, campaign execution, and content coordination. This role is essential to ensuring the efficiency and effectiveness of our marketing campaigns, branded consistency, and internal processes. The ideal candidate thrives in a fast-paced environment, is detail-oriented, and excels at managing projects, coordinating cross-functional initiatives, and driving operational efficiency across marketing programs.Key Responsibilities Marketing Operations & AdministrationOversee the marketing team’s shared inbox, ensuring timely communication, appropriate prioritization, and resolution of inquiries.Manage marketing financial tools, including Emburse and the marketing checkbook.Oversee print portal operations, including managing incoming print requests and vendor coordination.Serve as the primary liaison with print vendors regarding production schedules, billing, invoicing, and issue resolution.Organize and maintain digital marketing assets, contracts, files, and calendars, and operational documentation.Monitor monthly marketing expenditures, provide spend reporting, and own the credit request process for applicable lead-generation vendors.Campaign & Project ManagementCoordinate the execution and implementation of marketing campaigns and strategic initiatives across departments.Lead onboarding and ongoing administration of marketing partnerships, ensuring partners are equipped with required branding, creative assets, and campaign resources.Facilitate campaign setup, reporting, billing, performance tracking, and optimization in collaboration with internal team members including accounting and sales teams.Manage affiliate and influencer program operations, including onboarding, reporting, and process optimization.Evaluate and improve print directory campaign processes to increase operational efficiency and effectiveness.Assist with website updates and search engine optimization (SEO) initiatives.Oversee the accuracy and consistency of online business listings and brand profiles.Monitor and maintain the integrity of marketing source data within CRM systems to support accurate reporting and attribution.Support the development, implementation, and rollout of new marketing programs and initiatives.Content & Brand SupportContribute to the development, writing, and editing of marketing materials, including blogs, press releases, brochures, and newsletters.Coordinate with manufacturers and partners to source up-to-date marketing assets (photos, videos, manufacturer collateral).Support quarterly audits of internal marketing materials and collateral for optimization opportunities.Ensure all content aligns with brand voice, messaging, and standards.Customer & Reputation ManagementManage customer communications across digital platforms and third-party review channels (e.g., Angi, BBB).Support customer nurture and referral campaigns, including SMS, email drip, and direct mail programs.Manage and monitor reputation management platforms (e.g., GatherUp, BirdEye): Serve as the internal point of contact for support issuesEnsure timely responses to reviewsEscalate or dispute negative reviews when appropriateResearch, source, and compare pricing for branded apparel and promotional items.Manage inventory levels and procurement of marketing materials to support company initiatives and field teams.Coordinate production, fulfillment, and distribution of marketing collateral and branded merchandise.Market Research & ReportingConduct market research and competitive analysis to identify trends, opportunities, and customer insights.Analyze marketing performance metrics, identify trends and opportunities, and provide...