This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr Product Marketing Manager based in the United States.
This is an exciting opportunity to shape the go-to-market strategy for an innovative global SaaS platform that empowers businesses to scale internationally. You will lead product positioning, messaging, and launch strategies that drive customer adoption, engagement, and long-term growth. Working at the intersection of product, marketing, sales, and customer insights, you will transform complex platform capabilities into compelling value propositions that resonate with diverse audiences. This role is ideal for a strategic, data-driven marketer who thrives in fast-paced environments, enjoys cross-functional collaboration, and is passionate about delivering measurable business impact through product-led growth initiatives.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr Product Marketing Manager based in the United States.
This is an exciting opportunity to shape the go-to-market strategy for an innovative global SaaS platform that empowers businesses to scale internationally. You will lead product positioning, messaging, and launch strategies that drive customer adoption, engagement, and long-term growth. Working at the intersection of product, marketing, sales, and customer insights, you will transform complex platform capabilities into compelling value propositions that resonate with diverse audiences. This role is ideal for a strategic, data-driven marketer who thrives in fast-paced environments, enjoys cross-functional collaboration, and is passionate about delivering measurable business impact through product-led growth initiatives.
Accountabilities
- Develop and execute product marketing strategies that strengthen product positioning, messaging, and differentiation across key customer segments.
- Build a deep understanding of customer needs, market trends, and competitive dynamics to create compelling value propositions and go-to-market strategies.
- Lead end-to-end product launches by coordinating cross-functional efforts across Product Management, Marketing, Sales, and other stakeholders to maximize awareness and adoption.
- Design and optimize feature adoption, cross-sell, and upsell campaigns using customer insights, behavioral data, and product-led growth strategies.
- Create high-quality marketing collateral, including sales enablement materials, product guides, blogs, videos, white papers, and in-product educational content.
- Partner with brand, demand generation, and partner marketing teams to align messaging and support integrated marketing initiatives.
- Monitor campaign performance, analyze key metrics, gather customer feedback, and continuously refine marketing strategies to improve business outcomes.
- Enable sales teams with competitive intelligence, positioning frameworks, and customer-focused messaging that supports revenue growth.
- Bachelor's degree or equivalent professional experience.
- 7+ years of B2B SaaS product marketing experience with a proven record of successful product launches, messaging development, and feature adoption initiatives.
- Strong ability to translate market research, customer insights, and competitive intelligence into effective go-to-market strategies.
- Exceptional storytelling, positioning, and communication skills with the ability to simplify complex technical capabilities into customer-centric value propositions.
- Experience designing and executing product launch campaigns that generate market awareness and measurable user engagement.
- Strong analytical mindset with experience using data, performance metrics, and benchmarking to optimize marketing campaigns and product adoption.
- Familiarity with AI technologies and modern go-to-market strategies that improve operational efficiency and customer engagement.
- Demonstrated success collaborating across Product, Sales, Marketing, and executive stakeholders in high-growth, fast-paced environments.
- Strong organizational, project management, presentation, and interpersonal skills with the ability to manage multiple priorities simultaneously.
- Experience with platforms such as Salesforce, Gong, Klue, Highspot, or similar sales enablement and marketing technologies is considered an advantage.
- Competitive annual base salary ranging from $152,000 to $190,000, based on experience, qualifications, and location.
- Eligibility for annual performance-based bonus compensation.
- Comprehensive medical, dental, and vision insurance.
- Flexible paid time off.
- Generous paid parental leave.
- Flexible spending accounts.
- Sabbatical program after five years of service.
- Remote-first work environment with flexibility and global collaboration.
- Opportunity to contribute to a rapidly growing international SaaS organization focused on innovation and the future of work.
- Comprehensive benefits package designed to support employee wellbeing, professional growth, and work-life balance.