Vice President of Marketing

Skip to main content Vice President of Marketing ContinuumCloud United States Apply Vice President of Marketing ContinuumCloud United States 12 hours ago 58 applicants See who ContinuumCloud has hired for this role Apply Save Report this job We are looking for a results-driven Vice President of Marketing to lead and scale our marketing function during an exciting period of growth. Reporting directly to the SVP of Sales, you will own both brand and demand — building a market presence that earns trust and recognition while driving the qualified pipeline that fuels revenue. This is a strategic yet hands-on leadership role for a builder who understands that in a competitive SaaS landscape, strong brand and strong demand generation are two sides of the same coin. You thrive in fast-paced, high-growth environments and know how to balance long-term brand equity with short-term pipeline targets.Experience marketing to healthcare, behavioral health, or mission-driven human services organizations is a strong plus — our buyers are deeply mission-oriented and our marketing must reflect that.Must be US citizen or have a valid work authorization. This role is remote, but the candidate must be located in the mainland of US.Who We Are:ContinuumCloud offers a spectrum of cloud-based software solutions designed to meet the unique needs of the behavioral health and human services industry. These solutions include an EHR platform, powered by Welligent, an HR & Payroll system, powered by DATIS HR Cloud, as well as a Patient Engagement Platform, powered by CaredFor and AI-powered clinical documentation through Clinical Notes AI. Through these offerings, ContinuumCloud empowers organizations to provide high-quality care and deliver on their mission.Experience:Demand Generation Leadership: Designed and executed multi-channel demand gen programs (paid search, SEO, content, email, events, ABM) that consistently delivered measurable pipeline contribution and revenue growthBrand Building: Develop and scale brand strategy — including positioning, messaging, visual identity, and tone of voice — that increases market awareness and establishes a strong category presence in behavioral health and human servicesMarketing ROI & Performance Management: Build and maintain a marketing performance framework that measures the ROI of programs on an ongoing basis — not just at campaign close — and translates performance data into actionable budget and strategy decisions at both the team and executive levelThought Leadership & Content: Built content programs and executive visibility platforms that drove organic reach, inbound interest, and industry recognitionRevenue Marketing: Partnered closely with Sales to define MQL/SQL criteria, optimize lead handoff processes, and build shared pipeline accountability between teamsTeam Building: Recruited, developed, and retained marketing talent across brand, growth, content, operations, and product marketing functionsMarketing Operations & Analytics: Established reporting frameworks and attribution models to measure both brand health metrics (share of voice, NPS, aided/unaided awareness) and pipeline ROIBudget Management: Managed and optimized multi-million dollar marketing budgets, balancing investment across brand awareness and performance channels to maximize both long- and short-term returnsGo-to-Market Execution: Collaborated with Product on launches, competitive...