Sr. Marketing Manager, Product-Led Growth, Legal & Insurance
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Marketing Manager, Product-Led Growth, Legal & Insurance based in the United States.
This role offers the opportunity to lead a product-led growth strategy within a fast-moving healthcare technology environment.
You will own the full customer lifecycle, from acquisition and onboarding to engagement, expansion, and retention.
The position sits at the intersection of Marketing, Product, Sales, and Customer Success, driving measurable growth through data-driven strategies.
You will build scalable self-service growth motions, optimize user journeys, and turn product usage insights into revenue opportunities.
This is an individual contributor role with significant ownership and the ability to shape the future of a growing product-led business.
You will collaborate with cross-functional teams to create impactful experiences that improve how users discover, adopt, and benefit from innovative solutions.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Marketing Manager, Product-Led Growth, Legal & Insurance based in the United States.
This role offers the opportunity to lead a product-led growth strategy within a fast-moving healthcare technology environment.
You will own the full customer lifecycle, from acquisition and onboarding to engagement, expansion, and retention.
The position sits at the intersection of Marketing, Product, Sales, and Customer Success, driving measurable growth through data-driven strategies.
You will build scalable self-service growth motions, optimize user journeys, and turn product usage insights into revenue opportunities.
This is an individual contributor role with significant ownership and the ability to shape the future of a growing product-led business.
You will collaborate with cross-functional teams to create impactful experiences that improve how users discover, adopt, and benefit from innovative solutions.
Accountabilities
- Own the end-to-end product-led growth strategy, managing the customer journey from acquisition and activation through adoption, retention, and expansion.
- Build and optimize acquisition programs through SEO, content marketing, paid channels, partnerships, and referral initiatives to drive qualified self-service users.
- Design onboarding and lifecycle campaigns that accelerate users toward first value through email programs, nurture sequences, and in-product experiences.
- Develop engagement strategies that increase feature adoption, reduce user drop-off, and improve long-term product usage.
- Define and scale product-qualified lead (PQL) strategies by identifying usage signals that indicate expansion opportunities and partnering with Sales and Customer Success teams.
- Create and maintain a complete lifecycle framework, ensuring the right messaging reaches users at the right moment across multiple channels.
- Establish funnel measurement frameworks across acquisition, signup, activation, adoption, conversion, and expansion stages.
- Run growth experiments, analyze performance data, and communicate insights and recommendations to leadership.
- Collaborate closely with Product teams to influence roadmap decisions and translate product improvements into compelling user-facing campaigns.
- Partner with Product Marketing to strengthen positioning and messaging across landing pages, lifecycle communications, and in-product experiences.
- 5–8+ years of B2B marketing experience, with strong experience in product-led growth, lifecycle marketing, or growth marketing roles.
- Proven track record managing and improving self-service funnels, including measurable success in acquisition, activation, engagement, or expansion initiatives.
- Experience in B2B SaaS, healthcare technology, legal technology, insurance technology, or similar industries is preferred.
- Strong knowledge of marketing automation and lifecycle platforms such as HubSpot, Marketo, Customer.io, Iterable, Braze, or equivalent tools.
- Experience using product analytics platforms such as Pendo, Amplitude, Mixpanel, Heap, or similar solutions to drive decisions.
- Strong analytical mindset with the ability to define metrics, design experiments, interpret results, and turn insights into actionable strategies.
- Demonstrated experience partnering with Product teams and influencing roadmap priorities through data and customer insights.
- Experience creating PQL frameworks or sales/customer success handoff processes based on product usage signals.
- Excellent cross-functional collaboration skills, with the ability to influence teams across Marketing, Product, Sales, and Customer Success.
- Self-motivated and comfortable working in an environment where you are building processes, strategies, and growth frameworks from the ground up.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.
- Competitive total cash compensation range of $128,000 – $160,000 USD depending on experience, responsibilities, and qualifications.
- Opportunity to contribute to a high-growth technology environment focused on transforming healthcare data accessibility and collaboration.
- Collaborative, cross-functional culture with opportunities to work closely with Product, Sales, Customer Success, and Marketing teams.
- Ownership of a strategic growth function with the ability to influence product direction and business outcomes.
- Comprehensive employee rewards and benefits designed to support professional growth and well-being.
- Inclusive workplace culture committed to diversity, belonging, and equal opportunity.
- Support for reasonable workplace accommodations when needed.
- Please note that this role is not eligible for employment sponsorship.
- Certain client-facing responsibilities may require post-offer health screenings or vaccination documentation, subject to applicable laws and approved exemptions.