Director Consumer Insights, Seasons, Tentpoles & Occasions
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director Consumer Insights, Seasons, Tentpoles & Occasions based in the United States.
This is a high-impact leadership opportunity for a strategic consumer insights expert who thrives at the intersection of data, culture, and business growth. The role focuses on shaping enterprise-wide strategies by uncovering emerging consumer behaviors, identifying future demand spaces, and translating market signals into actionable growth opportunities. Working across marketing, innovation, category, retail, and commercial teams, you will help redefine how seasonal moments and consumer occasions drive long-term business success. This position requires a forward-thinking leader who can navigate ambiguity, influence senior stakeholders, and turn insights into strategic action. The role offers the chance to directly shape future consumer strategies within a collaborative, purpose-driven environment, with flexibility to work remotely and periodic travel for key business engagements.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director Consumer Insights, Seasons, Tentpoles & Occasions based in the United States.
This is a high-impact leadership opportunity for a strategic consumer insights expert who thrives at the intersection of data, culture, and business growth. The role focuses on shaping enterprise-wide strategies by uncovering emerging consumer behaviors, identifying future demand spaces, and translating market signals into actionable growth opportunities. Working across marketing, innovation, category, retail, and commercial teams, you will help redefine how seasonal moments and consumer occasions drive long-term business success. This position requires a forward-thinking leader who can navigate ambiguity, influence senior stakeholders, and turn insights into strategic action. The role offers the chance to directly shape future consumer strategies within a collaborative, purpose-driven environment, with flexibility to work remotely and periodic travel for key business engagements.
Accountabilities:
- Lead enterprise consumer strategy for seasonal, tentpole, and occasion-based growth initiatives, identifying opportunities to drive incremental demand and unlock new growth avenues.
- Analyze and synthesize consumer, market, retail, and cultural trends to anticipate emerging behaviors and define future category opportunities.
- Develop forward-looking insights that move beyond historical reporting, delivering strategic recommendations on priorities, investments, testing opportunities, and innovation pathways.
- Partner cross-functionally with marketing, commercial, retail, category, analytics, and innovation teams to align consumer insights with business objectives and activation strategies.
- Influence executive decision-making by presenting clear, compelling, and actionable growth recommendations based on robust consumer understanding.
- Champion new ways of thinking about consumers, occasions, and category expansion, helping the organization identify adjacent markets and evolving consumption moments.
- Bachelor's degree required; MBA or advanced degree in Business, Marketing, Analytics, Psychology, Sociology, Economics, Data Science, or a related discipline preferred.
- 10+ years of experience in consumer insights, consumer strategy, category strategy, shopper insights, innovation strategy, or related fields.
- Proven expertise in translating consumer, market, and retail data into enterprise-level strategic recommendations and growth initiatives.
- Strong experience leading complex, ambiguous, and cross-functional strategic projects while influencing senior stakeholders and executive leadership.
- Deep understanding of emerging consumer trends, unmet needs, occasion-based marketing, and category expansion opportunities.
- Exceptional analytical, strategic thinking, and problem-solving capabilities, with the ability to connect insights to tangible business outcomes.
- Outstanding communication and storytelling skills, with executive presence and the ability to simplify complex insights into compelling narratives.
- Demonstrated curiosity, commercial acumen, and the ability to challenge conventional thinking to uncover new opportunities.
- Flexible remote work arrangement within the United States, with travel approximately 1–2 times per month.
- Opportunity to shape enterprise-wide growth strategies and influence high-level business decisions.
- Exposure to cross-functional leadership teams and strategic innovation initiatives.
- Collaborative, purpose-driven culture focused on long-term impact and consumer-centric growth.
- Comprehensive benefits package, including medical, dental, vision, retirement savings programs, and paid time off.
- Professional development opportunities and support for continuous learning and career advancement.
- Meaningful opportunities to contribute to community-focused initiatives and purpose-led business programs.