Lifecycle Marketing Manager

View all jobsLifecycle Marketing Manager Kirkland, WA HQMarketingHybridFull-timeAt Wyze, we make smart home technology accessible to everyone. We're known for disrupting markets with high-quality, affordable products - from cameras to lighting to sensors and more. We believe technology should simplify life, not complicate it. We’re a fast-moving, customer-obsessed team driven by curiosity and powered by data. Wyze is looking for a Lifecycle Marketing Manager to own the full customer journey - from the moment someone unboxes their first Wyze device through becoming a loyal, multi-camera subscriber. This is a hands-on, execution-focused role where you’ll live in our Klaviyo flows: building and optimizing automated journeys that connect hardware ownership to subscription value, turning first-time buyers into deeply engaged smart home customers. You’ll design, build, launch, and continuously improve lifecycle programs across email, SMS, push, and in-app messaging, always with an eye on how hardware and services work together.This is the right role for someone who loves being in the weeds - writing copy, building flows, running experiments, and caring deeply about what moves the needle.What You'll DoOwn High-Impact Lifecycle FlowsTake primary ownership of our Klaviyo lifecycle journeys — welcome, onboarding, post-purchase, cross-sell, winback, subscription upgrade, and churn saves. Keep them healthy, up to date, and continually improving.Own the Unified Customer JourneyDesign and manage lifecycle programs that guide customers from first purchase through multi-camera ownership and subscription adoption — treating hardware and services as one connected experience, with a north star of growing the number of subscribers.Be the Day-to-Day Experiment OwnerRun a steady cadence of A/B tests within key flows (subject lines, sequencing, offers, channel mix, timing, creative). Set up proper control groups, monitor performance, and roll out winners to move attach, retention, and repeat purchase.Build and Launch in KlaviyoExecute end-to-end campaign and flow builds — triggers, segmentation, template setup, QA, launch, and post-launch analysis — across email, SMS, push, and in-app channels.Partner with BI and Services PMsWork with Business Intelligence to build customer cohorts, define and size opportunities, and instrument the right events. Partner with Services PMs to align lifecycle journeys with subscription funnels, product launches, and roadmap priorities.Connect Onsite Experience to LifecycleCollaborate with our merchandising and operations partners so that the onsite experience and lifecycle programs feel cohesive — not siloed — for customers.Stabilize, Then Improve Our Klaviyo SetupInherit journeys that have recently been migrated into Klaviyo. Your first mandate is to stabilize and clean up; your ongoing mandate is to aggressively improve those flows.Measure, Communicate, and IterateTrack performance against clear metrics (e.g., attach rate, trial start, upgrade, churn, repeat purchase), synthesize learnings, and communicate results and next steps to stakeholders.What You’ll Bring2–3 years of experience in lifecycle, CRM, or email marketing or a strong foundation from an internship or entry-level role with hands-on platform experience.Hands-on experience building and maintaining automated lifecycle flows in a customer engagement platform. Klaviyo experience strongly preferred; Braze, Iterable, or similar tools are also relevant.Comfort working with data to inform decisions - you don’t need to be a data analyst, but you can read a segment definition, understand key metrics in a dashboard, interpret an experiment result, and form a clear point of view on what to do next.Strong written communication skills - you can write clear, on-brand copy for a trigger email, lifecycle series, or SMS, and you’re comfortable generating and testing multiple variants.Highly organized and self-directed - you can manage multiple active programs,...