Director of Marketing

Director of Marketing About Pronghorn OverviewAt Pronghorn, we are building a movement. Rooted in culture, innovation, and equity, we exist to create real pathways to success across the Spirits industry and beyond.Whether you're behind the scenes or at the forefront of the brand, working at Pronghorn means stepping into purpose. We believe in bold ideas, relentless execution, and creating space for people to show up fully as themselves — and win.Pronghorn Partner CollaborationAt Pronghorn, we leverage powerful partnerships to build pathways. We proudly collaborate with some of the biggest and most respected names in the Spirits industry to connect bold talent with bold brands.Whether you’re supporting internal growth or contributing to a partner initiative, you’ll gain real-world exposure, strategic access, and unmatched insight into an industry that’s being reshaped in real time. Every role has the potential to intersect with our partner network — driving visibility, impact, and results that go far beyond the job description.Position SummaryEdmonds Honor is an ultra-premium flavored bourbon rooted in heritage, culture, and purpose.Aged in Madagascar vanilla–soaked cognac casks, we honor the legacy of Edmond Albiuswhile uplifting modern creators across art, culinary, and mixology. As we enter our scale phase,we are moving toward national expansion with intention—balancing brand equity, culturalcredibility, and disciplined commercial growth.We are looking for a Director of Marketing who is a rare hybrid: a sophisticated brand architectand a hands-on operator. This is a role for a builder who thrives in lean, fast-movingenvironments and wants to own the commercial engine of a high-growth bourbon brand.Key Competencies & ResponsibilitiesBrand Strategy & Marketing LeadershipTranslate high-level brand strategy into executable marketing plans that drivemeasurable growth.Line of sight to the marketing budget and P&L, ensuring every dollar is managed responsibly and tied to ROI.Establish and report on KPI/OKR dashboards that connect marketing spend directly to volume, velocity, and  distribution quality.Translate brand strategy into clear, executable marketing plansEnsure consistency across:○ Visual identity○ Messaging and storytelling○ Activations and contentAct as the day-to-day steward of the brand, identifying risks, gaps, and opportunities in real-time.Consumer Engagement & Experiential MarketingCreate elevated consumer experiences that bring the brand to life across tastings, launch events, cocktail  experiences, sponsorships, nightlife activations, cultural partnerships, and private events.Identify opportunities to connect with target consumers through premium hospitality, music, art, fashion, culinary,  travel, and lifestyle platforms.Lead event strategy from concept through execution, including creative direction, partner coordination, staffing,  budgets, logistics, guest experience, and post-event reporting.Ensure every activation delivers a polished, premium, and memorable brand experience.Build strong local relevance in current footprint while supporting expansion into additional priority markets as  needed.Develop programming that introduces consumers to the brand’s flavor profile, versatility, craftsmanship, and story  in an authentic and compelling way.Trade Marketing & Sales PartnershipLaunch Toolkits: Own the creation of comprehensive unique programming launch toolkits and field materials to  ensure market-ready excellence.Sell-In Narratives: Craft compelling narratives that empower sales and distributor partners to win on-premise and  off-premise.Ensure brand consistency across all visual identities, messaging, and experiential programming.Commercial Partnership: Partner closely with Sales and Field teams to align marketing priorities with local market ...