Marketing Specialist
GLOBAL COMPANY OVERVIEW
At Abbott, we’re dedicated to helping people live more fully, in everything we do. We’re creating the future of healthcare through life-changing technologies and products that make you healthier and stronger, quickly identify when you have a medical need, and treat conditions to help you get back to doing what you love.
With global headquarters in Chicago, USA, we serve people in more than 160 countries with leading medical devices, diagnostics, nutrition products and branded generic medicines. Our 114,000 colleagues are helping millions of people to live better and healthier, every day around the world. In South Korea, we’ve been helping people live fully for more than 30 years
한국애보트 : 글로벌 헬스케어 기업 애보트의 한국 법인으로, 진단·의료기기·제약·당뇨 등 다양한 헬스케어 솔루션을 통해 한국 국민의 건강한 삶에 기여하고 있습니다. (사무실 위치 : 대치동)
애보트메디칼코리아 : 애보트의 심혈관·구조심장·전기생리 분야 의료기기를 담당하는 한국 법인으로, 혁신적인 의료 기술을 통해 환자의 삶의 질 향상에 기여합니다. (사무실 위치 : 역삼동)
애보트래피드진단 : 애보트의 신속진단 사업부로서 의료기기 및 체외 진단 시약을 생산하며 현장 진단 검사의 세계적인 리더 기업입니다. (사무실 위치 : 분당 정자동)
한국애보트진단 : COVID-19, 말라리아, 인플루엔자, HIV, 매독, 간염 등 다양한 감염 질환을 신속하고 정확하게 진단할 수 있는 체외진단 의료기기를 연구, 개발, 생산합니다. (사무실 위치 : 기흥)
Structural Heart Business Mission: why we exist
Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.
PRIMARY FUNCTION / OBJECTIVE
The position is to evaluate, plan and execute on bringing new innovative Structural Heart technologies and business models by supporting and working with Marketing Manager. Working closely with marketing and sales team, internal stakeholder and physicians to implement marketing plans, strategies and messaging around Structural Heart therapies. Focused on market share, procedural share and top line growth for the overall portfolio.
MAJOR RESPONSIBILITIES / ACCOUNTABILITY
Directly reporting to the marketing manager, must be able to communicate effectively, align priorities and execute in a disciplined manner. Must be a good team player with sales team, cross functional teams and APAC marketing as well as other countries to maximize the synergy.
Provides operational, marketing support across SH portfolio and serves as a key communicator for specific marketing projects with the field team and internal stakeholders.
- Responsible for marketing communication. Works with agencies and partners to promote marketing message & products and engaging materials that comply with brand standards and Regulatory requirements.
- Supporting marketing manager to develop Korea long-term strategy and action plans based on understanding details from each franchises. Responsible to articulate the right strategy based on diverse input from different stakeholders.
- Support market model, data & business intelligence management: Develop and manage the Korea market models to project the market outlook to support any of strategic direction decision making process and investment planning. Also responsible for collecting market data and business intelligence by collaborating with the sales team. Support the team to understand the market insight using the database with the right level of data analytics and regular update.
- Must be able to deliver business partnership management including distributors.
- Regional events management working in collaboration with sales team.
Responsibilities also include: developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for marketing promotions.
Requirements
EDUCATION, EXPERIENCE, KNOWLEDGE/SKILLS
Bachelor's Degree Required
Minimum of 5-6 years relevant marketing experience
Strong analytical, problem solving, quick thinker and decision-making skills
Proven interpersonal, presentation skills and business acumen
Language Requirements - English: Native/ Fluent