Company Description
At Publicis Groupe Belgium we are driven by the Power of One. That’s our raison d’être: to make brands relevant and interesting to people, to touch them and influence their behavior, to grow the business of the brands we work for. More than 200 diverse bright experts are organized in 4 interconnected métiers (strategy & data, creative experiences, media activation, and production) and are the drivers of our collective creativity. And ow, yeah, it’s “Groupe” with an “e”. With our group’s roots in la douce France you can expect loads of Liberté, Curiosité and Créativité.
Overview
As a Paid Search Expert, you play a vital role in managing and optimizing paid search campaigns across various search engines. You work closely with the SEA & SEO Director, client teams, and cross-departmental experts to ensure high performance in line with client objectives.
You will be responsible for creating, executing, and optimizing paid search strategies to meet KPIs and exceed client expectations. Your focus is to maximize results through data-driven insights and technical expertise.
Responsibilities
This is our bucket list, but we will not be disappointed if we cannot tick all the boxes in the end. All our experts have different backgrounds, which help them shape their day-to-day, that will not be any different in your case.
- Develop and execute paid search campaigns on platforms like Google Ads, Bing Ads, and Search Ads 360.
- Analyze and report on campaign performance, identifying trends, and opportunities for optimization.
- Manage budgets, bid strategies, and targeting settings to achieve the best possible ROI.
- Continuously optimize ad copy, keywords, and landing pages to improve campaign effectiveness.
- Be able to collaborate with other digital teams (SEO, display, social) to ensure integrated marketing strategies.
- Stay up-to-date with industry trends, search engine feature updates, and best practices.
- Present campaign performance results and insights to clients regularly.
- Ensure paid search strategies align with clients' broader marketing and business goals.
Qualifications
WHO ARE YOU?
- You are curious, honest, brave, generous and take ownership. You are ready to help us realize the impossible, while having some fun in the process.
- 2-3 years of experience in a paid search role, preferably within an agency.
- Proficient in Google Ads, Bing Ads, and Search Ads 360.
- Advanced knowledge of Excel and other data analysis tools. Looker studio is a plus.
- Strong understanding of SEM and PPC campaign management techniques.
- Analytical mindset with the ability to interpret data and drive actionable insights.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Fluent in French or Dutch, and English. Ideally trilingual or eager to learn.
Additional Information
WHEN JOINING US, THIS IS WHAT YOU CAN EXPECT
- A key position in a resourceful and people obsessed organization.
- Ambitious clients in the middle of their business transformation.
- A competitive salary and benefits program.
- An inclusive organization that recruits, employs, trains, compensates, and promotes regardless of color, religion, national origin, sex, gender identity or expression, sexual orientation, disability, age,…
- A “great place to work” in the Manhattan Center, a modern building located right in the heart of Brussels and easily accessible by all means of transport. Our offices are set in an inspiring, future‑proof environment, certified as one of the world’s top 5% green buildings, reflecting our strong commitment to sustainability and well‑being at work.
Have you become enthusiastic after reading? Join our tribe and apply now!