Marketing Associate

Marketing Associate LocationMexicoEmployment TypeFull timeLocation TypeRemoteDepartmentGo-to-MarketAbout HappyRobotHappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate - they make decisions, take action, and run operations autonomously across voice, email, and enterprise systems. Born in Y Combinator (S23) and backed by a16z and Base10 with over $60M raised, we power critical operations for global enterprises worldwide. Our platform is battle-tested in the most demanding environments - where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto.About The RoleWe're looking for a LATAM Marketing Lead to be the region's marketing owner — the person who takes global strategy and brand from our Growth team and turns it into a localized, executed plan across Mexico, Brazil, and West LATAM. This is a hands-on, plug-and-play role: no team, no existing playbook, just a market that needs someone to build the demand engine from the ground up and run it themselves.You'll own everything from events and partner co-marketing to social, content, PR, and demand gen — executing directly rather than coordinating through an agency or a team. If you've built a brand and pipeline from zero before and want to do it again for a fast-growing AI company, this is the role.What We're Looking For3–6 years in B2B marketing, growth, or demand generation — ideally at a startup or high-growth tech company where you owned execution end-to-endPlug-and-play profile: you can land, take ownership, and start executing in weeks — no playbook, no team, no excusesProven experience organizing events (conferences, executive dinners, trade shows) and running them from logistics to pipeline follow-upHands-on across channels: social media, content, email, paid, and partner co-marketing — you execute yourself, not just coordinateStrong writing and storytelling in Spanish and English; you can produce customer-facing content without an agencyAnalytical mindset: you measure everything (pipeline per event, CAC per channel, campaign ROI) and reallocate accordinglyExcellent stakeholder management — comfortable aligning with a global Growth team and executing with local sales teams and partnersProfessional fluency in Spanish and EnglishWhat You'll DoOwn LATAM marketing strategy end-to-end — align with the global Growth team on brand, messaging, and campaign calendar, then localize and execute across Mexico, Brazil, and West LATAM, feeding regional insights back to shape global campaignsRun the LATAM events engine: executive dinners, roundtables, conferences, trade shows, and partner events, from budget and logistics through pipeline attributionBuild co-marketing programs with strategic partners (HITSS, Solvento, Atrevia, Accenture) — joint events, co-branded content, and a partner marketing kit (decks, case studies, playbooks) they can run themselvesOwn social and content for the region — LinkedIn presence, executive ghostwriting, and localized case studies, webinars, and collateral in Spanish and PortugueseBuild regional brand awareness through media relationships, press, speaking opportunities, and analyst visibilityRun demand gen and marketing ops — paid, email, and ABM campaigns coordinated with BDRs/AEs, plus attribution, pipeline reporting, and management of the regional budget and vendorsNice to HaveEx-founder or early employee who built a brand and demand engine from zero — you know what scrappy, high-leverage marketing looks likePortuguese proficiency (Brazil is a priority market)Experience in enterprise SaaS or AI, marketing to C-level buyers with long sales cyclesBackground in partner / channel marketing with resellers or system integratorsFamiliarity with LATAM enterprise markets (Mexico,...