This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Manager based in the United States.
This is a high-impact growth role focused on scaling member acquisition through high-performing lifecycle and direct response marketing channels. You will own and optimize email and direct mail programs that drive the majority of enrollments, with a mandate to systematically improve conversion rates through segmentation, experimentation, and creative iteration. Working closely with senior marketing leadership, you will help refine growth strategy, strengthen funnel performance, and build rigorous testing frameworks across key acquisition channels. This role blends analytical thinking with creative execution in a fast-moving digital health environment, where your work directly influences how members discover and engage with care. It is an opportunity to shape core growth systems while exploring new channel opportunities as the foundation scales.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Manager based in the United States.
This is a high-impact growth role focused on scaling member acquisition through high-performing lifecycle and direct response marketing channels. You will own and optimize email and direct mail programs that drive the majority of enrollments, with a mandate to systematically improve conversion rates through segmentation, experimentation, and creative iteration. Working closely with senior marketing leadership, you will help refine growth strategy, strengthen funnel performance, and build rigorous testing frameworks across key acquisition channels. This role blends analytical thinking with creative execution in a fast-moving digital health environment, where your work directly influences how members discover and engage with care. It is an opportunity to shape core growth systems while exploring new channel opportunities as the foundation scales.
Accountabilities
- Own and optimize email and direct mail marketing programs, which serve as primary acquisition channels, with a focus on improving enrollment performance and engagement.
- Develop segmentation strategies, personalization frameworks, and lifecycle marketing flows to increase conversion rates across member journeys.
- Design, execute, and analyze structured experiments, including hypothesis development, baseline establishment, KPI definition, and performance evaluation.
- Continuously test and refine creative, messaging, sequencing, and format variations across both email and direct mail campaigns.
- Integrate offline and online marketing channels into cohesive, data-driven member acquisition journeys across email, SMS, and direct mail touchpoints.
- Analyze funnel performance to identify drop-off points, generate insights, and implement targeted optimization strategies.
- Monitor campaign and funnel performance on a daily and weekly basis, proactively identifying issues and opportunities for improvement.
- Conduct user and member research to better understand motivations, behaviors, and enrollment drivers, translating insights into actionable marketing strategies.
- Partner with employer and health plan clients to support enrollment success, including communications, enablement materials, and performance reporting.
- Present insights, campaign performance, and strategic recommendations to leadership with clarity and confidence.
- Maintain organization of marketing operations workflows and campaign tracking systems to ensure smooth execution.
- 4–7+ years of experience in growth marketing, lifecycle marketing, or performance marketing with deep ownership of email and/or direct mail channels.
- Proven track record of improving conversion rates and campaign performance through segmentation, experimentation, and data-driven optimization.
- Strong understanding of funnel analytics, customer lifecycle marketing, and growth experimentation frameworks.
- Experience designing and executing A/B tests and structured marketing experiments with clear hypotheses and measurable outcomes.
- Ability to translate data insights into creative strategy, messaging, and campaign execution.
- Strong analytical skills with comfort working across marketing performance data and funnel metrics.
- Excellent communication and presentation skills, with the ability to engage confidently with internal leadership and external clients.
- Strong organizational and project management abilities, with a track record of managing multiple campaigns and priorities in fast-paced environments.
- Ability to work independently, move quickly, and balance speed with quality in execution.
- Experience in digital health, B2B2C models, or employer-sponsored benefits ecosystems is a strong plus.
- Familiarity with marketing automation platforms such as Iterable, Customer.io, ActiveCampaign, or similar tools is an advantage.
- Competitive base salary ranging from $120,000 to $135,000 USD, plus equity opportunities.
- Fully remote work environment within the United States.
- Comprehensive benefits package supporting health, wellness, and financial security.
- Equity participation, offering long-term upside in company growth.
- Direct collaboration with senior leadership and founders in a high-ownership role.
- Opportunity to shape and scale core growth channels in a fast-growing digital health organization.
- Exposure to advanced experimentation frameworks and AI-augmented marketing practices.
- High-impact role with meaningful influence over member acquisition and growth strategy.
Requirements
Benefits