Senior Product Manager, Consumer Growth & Fan Engagement
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Manager, Consumer Growth & Fan Engagement based in Canada.
This role offers the opportunity to shape the future of digital fan experiences across leading sports media platforms.
You will own product strategies that strengthen fan relationships, increase engagement, and unlock new audience value.
Working at the intersection of sports, media, technology, and AI, you will build innovative experiences that keep fans connected.
You will collaborate with cross-functional teams spanning product, engineering, editorial, growth, design, data, and revenue.
The role combines strategic thinking, experimentation, and hands-on execution to deliver measurable consumer impact.
You will help define how sports audiences discover, interact with, and build lasting connections with content and communities.
This is a high-impact opportunity for a product leader passionate about consumer growth and next-generation fan engagement.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Manager, Consumer Growth & Fan Engagement based in Canada.
This role offers the opportunity to shape the future of digital fan experiences across leading sports media platforms.
You will own product strategies that strengthen fan relationships, increase engagement, and unlock new audience value.
Working at the intersection of sports, media, technology, and AI, you will build innovative experiences that keep fans connected.
You will collaborate with cross-functional teams spanning product, engineering, editorial, growth, design, data, and revenue.
The role combines strategic thinking, experimentation, and hands-on execution to deliver measurable consumer impact.
You will help define how sports audiences discover, interact with, and build lasting connections with content and communities.
This is a high-impact opportunity for a product leader passionate about consumer growth and next-generation fan engagement.
Accountabilities:
- Own the product strategy, roadmap, and execution for fan engagement experiences, including community features, personalization, interactive experiences, participation tools, and gamification initiatives.
- Develop initiatives around fan identity, registration, audience segmentation, and first-party data to strengthen direct relationships with users and improve long-term engagement.
- Build a strong experimentation culture through A/B testing, rapid prototyping, user research, cohort analysis, and continuous optimization.
- Leverage AI-powered tools, workflows, and automation to accelerate product discovery, experimentation, vendor evaluation, and delivery processes.
- Partner with editorial, marketing, revenue, business development, growth, data, design, and engineering teams to launch impactful consumer experiences.
- Evaluate and integrate third-party technologies, platforms, and vendors while managing build-versus-buy decisions.
- Define success metrics, KPIs, and measurement frameworks to evaluate product performance and business impact.
- Convert strategic opportunities into clear product requirements, roadmaps, experiments, and execution plans.
- Identify opportunities to improve audience growth, retention, personalization, monetization, and overall fan lifetime value.
- 5+ years of product management experience building consumer-facing products, ideally within sports media, publishing, fantasy sports, gaming, betting, community platforms, or similar industries.
- Strong knowledge of US sports culture and an understanding of how fans discover, engage with, and build relationships with teams, athletes, creators, and communities.
- Proven experience delivering products or features that improved engagement, retention, personalization, audience growth, monetization, or customer lifetime value.
- Experience building or scaling community, loyalty, participation, prediction, personalization, or gamification experiences.
- Hands-on experience with fan identity, audience segmentation, registration flows, or first-party data products.
- Strong experimentation mindset with experience using customer insights, analytics, testing frameworks, and AI-enabled workflows.
- Ability to independently manage initiatives from concept through launch, optimization, and iteration.
- Excellent communication skills with the ability to influence stakeholders across technical and business teams.
- Strong analytical skills and comfort using data to guide product decisions and measure outcomes.
- Familiarity with AI technologies and their application in consumer experiences, product workflows, or operational efficiency.
- Experience with fantasy sports, prediction products, sports betting, loyalty programs, or community-driven platforms.
- Background in sports media, digital publishing, gaming, subscription products, or audience growth initiatives.
- Experience working with registration, retention, personalization, or monetization strategies.
- Competitive salary range of $135,000 – $145,000, depending on skills, experience, and location.
- Performance-based compensation eligibility.
- Flexible vacation policy.
- 15 paid holidays.
- Paid parental leave.
- Health insurance coverage.
- 401(k) plan with company matching.
- Remote work flexibility.
As a Senior Product Manager, you will lead the development and optimization of consumer-facing experiences designed to increase engagement, retention, and audience value. You will translate business opportunities and fan insights into scalable product strategies while driving experimentation and execution across multiple teams.
Requirements:
The ideal candidate brings strong product leadership experience combined with a deep understanding of consumer products, sports audiences, and digital engagement strategies. You should be comfortable working in fast-moving environments where data, experimentation, and innovation drive decision-making.
Preferred qualifications: