This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Strategic Advancement based in the United States.
This senior strategic role sits at the intersection of data, identity, and marketing activation, responsible for designing and operationalizing high-value audience strategies that drive measurable business outcomes at scale. You will work with advanced identity resolution systems, third-party data assets, and predictive modeling frameworks to build privacy-compliant, performance-driven audiences across multiple industries and global markets. Acting as both strategist and subject matter expert, you will translate complex data ecosystems into actionable activation strategies across digital, direct mail, and email channels. The role requires strong analytical depth, commercial awareness, and the ability to bridge technical and business stakeholders. You will also serve as a key authority on audience design, supporting internal teams and clients in shaping scalable, reusable frameworks. This is a high-impact position in a fast-evolving data and marketing environment where precision, innovation, and measurable results are central.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Strategic Advancement based in the United States.
This senior strategic role sits at the intersection of data, identity, and marketing activation, responsible for designing and operationalizing high-value audience strategies that drive measurable business outcomes at scale. You will work with advanced identity resolution systems, third-party data assets, and predictive modeling frameworks to build privacy-compliant, performance-driven audiences across multiple industries and global markets. Acting as both strategist and subject matter expert, you will translate complex data ecosystems into actionable activation strategies across digital, direct mail, and email channels. The role requires strong analytical depth, commercial awareness, and the ability to bridge technical and business stakeholders. You will also serve as a key authority on audience design, supporting internal teams and clients in shaping scalable, reusable frameworks. This is a high-impact position in a fast-evolving data and marketing environment where precision, innovation, and measurable results are central.
Accountabilities:
- Design and execute audience strategies using identity resolution platforms, first- and third-party data, and segmentation frameworks to support acquisition, retention, and cross-sell use cases.
- Build scalable audience models based on behavioral, demographic, financial, psychographic, and lifecycle attributes.
- Develop and deploy predictive models, including propensity, lifetime value, and lookalike modeling, leveraging structured data assets.
- Translate client objectives into structured targeting frameworks and activation-ready audience segments across digital, email, and direct mail channels.
- Serve as the internal subject matter expert on data assets and identity solutions, supporting teams with complex audience design and troubleshooting.
- Define, track, and optimize performance metrics such as match rates, conversion rates, scalability, and ROI to improve campaign effectiveness.
- Ensure compliance with privacy regulations and governance frameworks, applying data minimization and responsible data usage principles.
- Partner with sales, analytics, data science, and activation teams to deliver client-ready insights, presentations, and strategic recommendations.
- 7–12 years of experience in data-driven marketing, audience strategy, marketing analytics, or identity-based activation roles.
- Strong expertise in identity resolution concepts, third-party data ecosystems, and audience segmentation frameworks.
- Proven experience building and activating audiences across digital media, programmatic platforms, direct mail, and email prospecting channels.
- Advanced understanding of predictive modeling concepts such as propensity scoring, LTV modeling, and lookalike audience development.
- Familiarity with data onboarding, enrichment workflows, and identity frameworks (e.g., hashed identifiers, MAIDs, postal linkage).
- Strong analytical mindset with the ability to interpret complex datasets and translate insights into actionable strategies.
- Excellent communication skills with the ability to bridge technical, analytical, and business stakeholders.
- Experience working in cross-functional, client-facing environments with strong attention to detail and execution quality.
- Competitive executive-level compensation package aligned with experience and location
- Remote-first flexibility within the United States
- Opportunity to work with advanced identity resolution and large-scale data ecosystems
- Exposure to global, multi-industry clients across financial services, retail, healthcare, and more
- Comprehensive health coverage including medical, dental, and vision insurance
- Retirement savings plan and financial wellness support
- Collaborative, innovation-driven environment focused on data, analytics, and marketing transformation
- Career growth opportunities within a highly specialized strategic and analytics function.
In this role, you will lead the design, activation, and optimization of advanced audience strategies while ensuring strong alignment between data, analytics, and client outcomes:
Requirements:
The ideal candidate brings deep expertise in identity-driven marketing, advanced segmentation, and data-informed audience strategy: