Director of Social Media & Content Marketing
United StatesPermanent$120k–$125kPosted Jul 1, 2026
A bit about us
We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.
Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.
Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.
Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business. Think that sounds good? Wait until our talent acquisition team tells you about the culture.
A bit about you
First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.
You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.
Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.
If that sounds like you, you’ll fit right in.
A bit about the role
This role reports to Global VP of Marketing
Shoptalk, the leading global retail events brand, is hiring for an exciting new role within the global marketing team. Our new Director of Social Media and Content Marketing will activate, amplify and support new and expanding content properties and programs and help redefine how Shoptalk shows up across social media year-round. This role reports to the Global VP of Marketing and works closely with heads of Marketing, Content, PR, Creative and Tech Operations to drive engagement, expand our audience and connect with our community.
The role is split across two core priorities:
You will be expected to think strategically and execute directly, with a bias toward speed, clarity and results. This person will be critical in supporting audience growth, engagement and brand impact.
As part of your job, you'll be:
Social Media Marketing
Content Marketing
Execution and Operations
What We’re Looking For
We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.
Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.
Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.
Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business. Think that sounds good? Wait until our talent acquisition team tells you about the culture.
A bit about you
First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.
You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.
Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.
If that sounds like you, you’ll fit right in.
A bit about the role
This role reports to Global VP of Marketing
Shoptalk, the leading global retail events brand, is hiring for an exciting new role within the global marketing team. Our new Director of Social Media and Content Marketing will activate, amplify and support new and expanding content properties and programs and help redefine how Shoptalk shows up across social media year-round. This role reports to the Global VP of Marketing and works closely with heads of Marketing, Content, PR, Creative and Tech Operations to drive engagement, expand our audience and connect with our community.
The role is split across two core priorities:
- 60% social media marketing: Refine our social media presence and programming; set the strategy and build/execute/measure campaigns that span channels and formats.
- 40% content marketing support: Support new and expanding content efforts; build content-related lead-gen support for sponsors and vendors; use content marketing to expand our database; support new in-person community gatherings. Take the brand into new areas with social and content marketing tied to video, SEO, AEO.
You will be expected to think strategically and execute directly, with a bias toward speed, clarity and results. This person will be critical in supporting audience growth, engagement and brand impact.
As part of your job, you'll be:
Social Media Marketing
- Manage evolving social media strategy across organic, paid and thought-leadership channels. Build and measure cross-platform social campaigns.
- Scale social media into a primary driver of exposure, reputation, audience growth and engagement.
- Develop platform-specific strategies across LinkedIn, Instagram, Reddit, Substack and emerging channels.
- Strengthen video strategy and execution; refine social tools and influencer efforts.
- Execute AEO strategies; monitor SEO.
Content Marketing
- Activate, amplify and support our content team’s expanding content properties and help redefine and uplevel how we connect with audiences using content.
- Bring content marketing strategies and campaigns to life across email marketing, online community properties and intimate in-person gatherings.
- Drive and nurture influencer outreach, key partnerships and help turn our event speakers into amplifiers.
- Position Shoptalk as the leading authority in retail and commerce.
- Support the repackaging of agendas, speaker insights and industry trends into high- impact content used for community connections, lead-gen and thought-leadership.
- Support content marketing programs that extend beyond live event cycles.
- Collaborate with sales on advertorial creation and amplification.
Execution and Operations
- Oversee related execution across written, video and digital formats.
- Build scalable workflows and content systems.
- Maintain consistency, quality and speed across output.
- Collaborate across marketing, content, sales and event teams.
- Act as the central lead across content marketing and social.
- Bring structure, clarity and execution discipline.
What We’re Looking For
- A rare blend of strategic thinking and hands-on execution—as comfortable building a LinkedIn campaign as driving audience to a new newsletter or webinar series.
- 8+ years of experience creating and executing content marketing and social media campaigns.
- Direct experience with B2B events/conferences, media, newsletters, webinars, video and other formats/channels.
- Familiarity with retail or marketing sectors preferred.
- Proven ability to build and execute content and social strategies.
- Strong content judgment and storytelling skills.
- Meticulous attention to detail on all public-facing campaigns.
- Deep understanding of social platforms, distribution and audience growth mechanics.
- Experience integrating content and video.
- Data-driven mindset with strong analytical capability.
- Ability to operate strategically while executing at pace.
- Experience in matrixed organizations.
- Social media becomes a significant driver of audience growth, engagement and brand visibility across key channels.
- Content marketing programs generate measurable community growth, thought leadership impact and lead generation opportunities.
- Shoptalk strengthens its position as the leading authority and most influential voice in retail and commerce.
- The salary band for this position ranges from $120,000-$125,000 based on experience.
- This position will be eligible for a competitive bonus structure.
- Full medical, dental and vision package to fit your needs.
- Retirement plan with company match (401K).
- Competitive vacation policy
- Hybrid work model, with in-office days Tuesday through Thursday in our Midtown Manhattan headquarters.