CRM & App Marketing Manager / Assistant Manager

About Us
VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 500 employees—and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instruments, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern traders to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.
 
Your Role in VT Markets
As CRM & App Marketing Manager, you will report directly to the Email Marketing Manager and operate remotely from China, sitting within the Lifecycle Marketing team. This is a true builder's role—you will be the person hands-on analysing, building, and operating our direct messaging channels end-to-end, taking full ownership of App Push notifications, in-app pop-ups and banners, LINE Push Messaging, and WhatsApp messaging across strategy and execution. Working closely with data, content, and product teams, you will design precision automation journeys and personalised touchpoints that drive measurable improvements in user engagement, retention, and revenue.

Requirements

What Makes You a Great Fit
Job Experience & Education

• 3–5 years of hands-on experience in CRM, lifecycle marketing, or mobile marketing in a consumer app environment—e-commerce, fintech, trading, super-app, gaming, or similar.
• Proven experience setting up and managing App Push notifications and in-app banners, including rich push, deep links, and triggered automation flows.
• Hands-on experience with WhatsApp Business API, including managing message templates.
• Working knowledge of LINE Push Messaging and its campaign mechanics.

Technical and Functional Skills

• Proficiency with at least one enterprise CEP platform: Braze, Salesforce Marketing Cloud, Emarsys, Klaviyo, Marketo, Iterable, or equivalent.
• Strong understanding of user segmentation principles—behavioral, lifecycle-based, and attribute-based—and a demonstrated ability to apply them in practice.
• Familiarity with platform compliance policies (WhatsApp Commerce Policy, LINE Messaging Policy, Apple/Android push guidelines) and experience running compliant channel operations.

Data Acumen

• Data-literate: comfortable reading dashboards, interpreting funnel metrics, and drawing actionable conclusions from campaign data.
• Experience running A/B tests and communicating results clearly and persuasively to non-technical stakeholders.
• Ability to identify data leakage points within automation journeys and use analysis to drive journey optimisation and conversion improvement.

Soft Skills

• Strong executor with a structured mind — able to manage multiple channels and projects simultaneously in a fast-paced environment without dropping the ball.
• Excellent cross-functional communication and collaboration skills, able to connect effectively with data, content, product, and marketing teams.
• High degree of user empathy—always placing user experience at the centre, seeking the optimal balance between performance-driven outcomes and non-intrusive communication.

Other Requirements

• Due to the remote nature of the role, you will need to access your personal device & laptop for work.

Responsibilities

Channel Ownership & Hands-On Execution

• Set up, configure, and manage campaigns across App Push notifications, in-app pop-ups and banners, WhatsApp messaging, and LINE messaging channels—from journey automations to day-to-day operations.
• Build, maintain, and optimise channel-specific touchpoints in automation journeys for the full user lifecycle: onboarding, activation, engagement nudges, re-engagement, win-back, and beyond, via our CEP platform (e.g. Braze or equivalent).
• Strategise and execute tactical campaigns aligned with product launches, promotions, seasonal events, and business priorities.
• Manage message templates, rich media, deep links, CTAs, and behavioral sequencing logic consistently across all channels.
• Maintain channel hygiene—manage opt-in/opt-out flows, suppression lists and ensure strict compliance with platform policies, including WhatsApp Commerce Policy, LINE Messaging Policy, and Apple/Android push guidelines.

Automation & Journey Design

• Collaborate with the Lifecycle team to design and implement event-triggered and behavior-based automation flows within our CEP platform, integrating messaging channels meaningfully into the user journey.
• Define trigger logic, delay windows, frequency caps, and exit conditions to create coherent, non-intrusive user experiences.
• Partner closely with Growth Analytics and Product teams to ensure the right behavioral events and user attributes are instrumented and available for targeting; proactively push for new feature development where needed to maximise channel effectiveness.

Segmentation & Personalisation

• Build and manage audience segments based on behavioral signals, lifecycle stage, product usage, demographics, and engagement history.
• Apply personalisation at scale—dynamic content, variable substitution, and conditional logic—to ensure every message feels relevant to each recipient.
• Develop and maintain a segmentation framework that supports both always-on journeys and one-off campaigns; continuously identify high-value and at-risk user cohorts and develop targeted communication strategies for each.

Performance Reporting & Analytics

• Own channel performance reporting — tracking delivery rate, open/read rate, click-through rate, conversion, opt-out rate, and revenue attribution across all channels.
• Maintain dashboards to give the team real-time visibility into campaign performance and channel health.
• Conduct post-campaign analysis and produce actionable insights — what worked, what didn't, and what to test next.
• Monitor channel-level trends such as declining CTR or rising opt-out rates, and proactively identify and address performance deterioration before it compounds.

Optimisation & Experimentation

• Design and run structured A/B and multivariate tests across message copy, creative, timing, frequency, and targeting—with clear hypotheses and statistically valid conclusions.
• Continuously optimise content, message cadence, and channel mix based on user behavior and engagement data.
• Identify funnel leaks in automation journeys and implement fixes to improve conversion at each stage.
• Stay current with platform-specific best practices for App Push, in-app messaging, WhatsApp, and LINE, and apply them to continuously raise engagement benchmarks.

Cross-Functional Collaboration

• Partner with global and regional marketing teams to execute campaign activations, providing subject matter expertise on how to effectively utilise each messaging channel to reach users and achieve campaign goals.
• Work with the Content team to brief and deliver assets optimised for each channel's format and audience context.
• Collaborate with Growth Analytics to ensure accurate measurement, event tracking, audience segmentation, and post-campaign analysis.
• Partner with Product teams to drive development of features that expand the reach and effectiveness of messaging channels.

 
What Success Looks Like

• The automation journeys you have built now cover every critical touchpoint across the full user lifecycle — channel reach is precise, experiences are consistent, and user engagement and retention metrics have improved measurably.
• The A/B testing programme you lead has become a continuous optimisation flywheel — overall CTR, conversion rates, and revenue attribution are trending upward, and your test insights are widely adopted by the team as a decision-making foundation.
• The real-time dashboards and channel health monitoring systems you established have made the team proactively sensitive to performance shifts — channel deterioration is identified and resolved early, and compliance operations remain impeccable.

Benefits

What We Offer
As official partners of Newcastle United F.C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreneurship is incentivized and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualized roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.

Your Journey After Applying

1. Screening interview with our talent acquisition partner
2. Interview with your direct hiring manager
3. Second interview with 2nd-level manager

关于我们
VT Markets 是一家屡获殊荣的多资产经纪商，受到全球160多个国家逾300万交易者的信赖，现有员工500人，并持续扩张中。公司于2015年成立，致力于让每个人都能轻松参与交易。VT Markets 提供强大的交易环境、超过1000种可交易品种、超低点差与极速执行。我们致力于提供卓越的客户服务，赋能现代交易者把握市场机遇。我们的平台支持随时随地交易，助力用户在财务自由的道路上稳步前行。
 
您在 VT Markets 的角色
作为 CRM & App 营销经理，您将直接向 Email Marketing Manager 汇报，以远程方式在中国开展工作，隶属于生命周期营销团队（Lifecycle Team）。这是一个真正意义上的执行型岗位——您将亲手分析、搭建、运营我们的直接触达渠道，全面负责 App Push 通知、应用内弹窗与横幅、LINE 推送消息及 WhatsApp 消息的端到端策略与执行。您将与数据、内容及产品团队紧密协作，通过精准的自动化旅程与个性化触达，驱动用户活跃度、留存率及业务收入的持续提升。
 
工作职责
渠道管理与实操执行

• 搭建、配置并全面管理 App Push 通知、应用内弹窗与横幅、WhatsApp 消息及 LINE 消息渠道，覆盖自动化旅程搭建至日常运营的完整链路。
• 在 CEP 平台（如 Braze 或同类工具）中构建并持续优化各渠道的自动化旅程触点，覆盖用户全生命周期：新用户引导、激活、互动唤醒、重激活及赢回等关键节点。
• 策划并执行与产品上线、促销活动、季节性节点及业务优先级紧密结合的战术性营销活动。
• 跨渠道统一管理消息模板、富媒体素材、深度链接（Deep Links）、CTA 及行为序列逻辑。
• 维护渠道健康度——规范管理用户订阅/退订流程、抑制名单，并严格遵守各平台合规政策（WhatsApp Commerce Policy、LINE Messaging Policy、Apple/Android 推送规范等）。

自动化旅程设计

• 与生命周期营销团队协作，在 CEP 平台中设计并落地基于事件触发和用户行为驱动的自动化流程，将消息渠道有机融入用户旅程。
• 精确定义触发逻辑、延迟窗口、发送频次上限及退出条件，为用户创造连贯且非打扰性的沟通体验。
• 与增长分析和产品团队密切协作，确保正确的行为事件与用户属性已完成埋点并可用于精准定向；如需新功能支持，提前推动产品侧开发以保障消息渠道的完整效能。

用户分层与个性化

• 基于行为信号、生命周期阶段、产品使用情况、用户画像及历史互动数据，构建并管理用户分层体系。
• 规模化应用个性化策略——动态内容、变量替换及条件逻辑——确保每条消息对每位用户都具有高度相关性。
• 建立并维护支持常态化旅程与一次性营销活动的分层框架，持续识别高价值用户群体与流失风险用户，并制定针对性沟通策略。

数据洞察与绩效分析

• 全权负责渠道绩效报告，追踪送达率、打开/阅读率、点击率、转化率、退订率及收入归因等核心指标。
• 维护实时数据看板，为团队提供活动效果与渠道健康状况的即时可见性。
• 开展活动后分析，提炼可落地的优化洞察——哪些有效、哪些失效、下一步应测试什么。
• 持续监测渠道级趋势（如 CTR 下滑、退订率上升），主动识别并解决渠道效能衰退问题。

优化与实验

• 设计并执行结构化 A/B 测试与多变量测试，覆盖消息文案、创意素材、发送时机、发送频次及定向策略，确保每次测试有明确假设与统计有效结论。
• 基于用户行为与互动数据，持续优化内容、消息节奏及渠道组合。
• 识别自动化旅程中的漏斗流失点并推动修复，逐步提升各阶段的转化效率。
• 持续跟进 App Push、应用内弹窗、WhatsApp 及 LINE 各平台的最佳实践，并将其应用于提升用户互动效果。

跨团队协作

• 与全球及区域营销团队协作，支持活动落地执行，并就如何有效利用各消息渠道触达用户、达成活动目标提供专业建议。
• 与内容团队紧密配合，确保各渠道素材在格式与受众情境方面均完成针对性优化。
• 与增长分析团队协作，确保精准衡量、事件追踪、用户分层及活动后效果分析的完整性与准确性。
• 与产品团队合作，推动与消息渠道效能提升相关的产品功能开发落地。

 
成功的样子

• 您搭建的自动化旅程已覆盖用户完整生命周期的关键节点，各渠道触达精准、体验一致，用户活跃度与留存率指标出现可量化的正向提升。
• 您主导的 A/B 测试体系形成了持续的优化飞轮，渠道整体 CTR、转化率与收入归因指标稳步改善，测试洞察被团队广泛复用为决策依据。
• 您建立的实时数据看板与渠道健康监控机制让团队对问题保持高度敏感，渠道衰退被提前识别并快速修复，合规运营零违规记录。

 
我们期待的您
工作经验与教育背景

• 3-5年消费类 App 环境下的 CRM、生命周期营销或移动端营销实操经验，涵盖电商、金融科技、交易、超级 App、游戏或同类行业。
• 具备 App Push 通知、应用内横幅（含富推送、深度链接）及触发式自动化流程的实际搭建与管理经验。
• 具备 WhatsApp Business API 实操经验，包括消息模板管理。
• 具备 LINE 推送消息及其活动运营机制的实际工作经验。

技术与专业技能

• 熟练掌握至少一款企业级 CEP 平台，如 Braze、Salesforce Marketing Cloud、Emarsys、Klaviyo、Marketo、Iterable 或同类工具。
• 深刻理解用户分层原则——基于行为、生命周期阶段及用户属性——并具备实际应用能力。
• 熟悉各平台合规政策（WhatsApp Commerce Policy、LINE Messaging Policy、Apple/Android 推送规范），具备规范化渠道运营经验。

数据分析能力

• 数据敏感度强，能够熟练阅读看板、解读漏斗指标，并从活动数据中提炼可落地的优化结论。
• 具备 A/B 测试实操经验，能够向非技术背景的业务伙伴清晰传达测试结果与优化方向。
• 有能力识别自动化旅程中的数据流失节点，并通过分析驱动旅程优化与效率提升。

软实力

• 执行力强，思维缜密，能够在快节奏环境中同时推进多个渠道与项目的落地。
• 具备优秀的跨团队沟通与协作能力，能够有效连接数据、内容、产品及营销团队。
• 具备高度的用户同理心，始终以用户体验为核心，在效果驱动与非打扰性体验之间寻求最优平衡。

其他要求

• 由于该职位为远程工作性质，您需使用个人设备及笔记本电脑开展工作。

我们提供
作为纽卡斯尔联足球俱乐部的官方合作伙伴，VT Markets 致力于打破传统个人金融的固有边界。通过透明、客观的绩效管理文化，我们不断追求个人与集体的卓越。在这里，协作与内部创业精神受到充分激励，我们希望每一位员工都能理解自己的角色对战略目标的贡献。您将在一个横跨15个以上国家、多元文化的全球团队中实现个人成长，共同引领这一高速发展的行业。
 
投递后的流程

1. 与招聘合作伙伴进行初步筛选面试
2. 与直属用人经理进行面试
3. 与二级经理进行终轮面试