B2B Media Senior Account Executive - CPG & Retail
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a B2B Media Senior Account Executive – CPG & Retail based in the United States.
This role is a high-impact, consultative sales position focused on driving revenue growth across a diverse portfolio of B2B media solutions, including events, digital advertising, and sponsored content programs. You will act as a strategic partner to CPG and retail clients, helping them solve complex marketing and go-to-market challenges through tailored, multi-channel solutions.
The position requires a strong ability to identify new business opportunities, build long-term client relationships, and translate industry needs into compelling commercial offerings.
You will engage directly with senior decision-makers, leading discovery conversations and delivering high-value presentations that influence investment decisions.
Success in this role depends on balancing strategic consultative selling with disciplined pipeline management and accurate forecasting.
You will also collaborate closely with internal production and delivery teams to ensure seamless execution of client programs.
This is an ideal opportunity for a commercially driven sales professional who thrives in fast-paced media environments and enjoys building new business from the ground up.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a B2B Media Senior Account Executive – CPG & Retail based in the United States.
This role is a high-impact, consultative sales position focused on driving revenue growth across a diverse portfolio of B2B media solutions, including events, digital advertising, and sponsored content programs. You will act as a strategic partner to CPG and retail clients, helping them solve complex marketing and go-to-market challenges through tailored, multi-channel solutions.
The position requires a strong ability to identify new business opportunities, build long-term client relationships, and translate industry needs into compelling commercial offerings.
You will engage directly with senior decision-makers, leading discovery conversations and delivering high-value presentations that influence investment decisions.
Success in this role depends on balancing strategic consultative selling with disciplined pipeline management and accurate forecasting.
You will also collaborate closely with internal production and delivery teams to ensure seamless execution of client programs.
This is an ideal opportunity for a commercially driven sales professional who thrives in fast-paced media environments and enjoys building new business from the ground up.
Accountabilities:
- Lead consultative discovery sessions with CPG and retail clients to identify marketing gaps, business challenges, and growth opportunities.
- Drive net-new business acquisition by independently sourcing, qualifying, and closing new accounts across assigned territories.
- Develop integrated media solutions spanning events, digital campaigns, custom content, and research-driven programs.
- Deliver compelling client presentations and proposals to secure high-value sponsorships and marketing partnerships.
- Manage end-to-end pipeline activity, including forecasting, CRM accuracy, and revenue tracking to ensure consistent performance.
- Collaborate with internal production and delivery teams to ensure smooth execution and successful program outcomes.
- Attend industry events and conferences to generate leads, strengthen relationships, and expand market presence (approx. 20% travel).
- Maintain deep market intelligence on CPG and retail trends, audience positioning, and competitive dynamics.
- 4+ years of experience in B2B media, advertising, or event sales within CPG, retail, or related industries.
- Proven track record of exceeding sales targets and closing complex, multi-platform media deals.
- Strong consultative selling skills with the ability to uncover client needs and translate them into strategic solutions.
- Experience selling integrated marketing programs including events, digital media, and content sponsorships.
- Strong proficiency in CRM tools and sales analytics platforms, with the ability to manage pipeline and forecast accurately.
- Understanding of digital media metrics, audience insights, and performance reporting.
- Excellent communication and presentation skills, both written and verbal.
- Highly self-motivated, proactive, and comfortable working independently in a fast-paced environment.
- Bachelor’s degree required.
- Familiarity with leveraging AI tools in the sales process is a plus.
- Comprehensive health, dental, and vision insurance coverage
- HSA/FSA options for tax-advantaged healthcare savings
- 100% company-paid short-term disability, long-term disability, and life insurance
- 401(k) retirement savings plan
- Generous paid time off (PTO) and paid holidays
- Monthly internet stipend for remote work support
- Employee Assistance Program (EAP) and holistic well-being resources
- Strong career development programs, continuous feedback, and structured training opportunities
- Inclusive, collaborative, and high-performance culture with a strong focus on DEIB initiatives
- Flexible remote-first work environment within the United States.